The Goals of Your Content Calendar
A Content Calendar can be exhaustive or specific. It may include your marketing budget (if you have one) or a specific goal for engagement. For example, you may create your content plan based on gaining a specific number of sign-ups for a program launch or purchases for a new product.
Your Content Calendar can also include how you intend to use the content, i.e. how you intend to use social media or how your blogs, emails and social media co-exist to build a beneficial framework.
Your Content Calendar can define how often you post, which platforms you use, and can include the types of visuals needed to accompany a specific post (meme, personal photo, stock photo, video, etc.).
If it’s within your budget, it would be a good idea to get some other people on board to support you including:
- Search Engine Optimization Specialist
- Social Media Manager
- Ads Manager
Each person plays a specific role. For example: a copywriter can produce blogs and emails and can help you determine how many of each you would need weekly (or monthly). Your social media manager can determine the best time to post on social media and how frequently you should use video.