Events Calendar

Biz Dev Power Hour is a weekly event focused on developing your business by working ON your business. Each month will feature a theme and activities to help you use this time effectively.

If you are not able to make it to the Hub but still want to work on your business, join us via Zoom: https://zoom.us/j/333228722

Hera Hub Carlsbad is proud to host Katty Ibarra from the Women’s Business Center from 10 -12 every Tuesday. Katty offers free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
To confirm your appointment with Katty Ibarra, please schedule a time via this link https://calendly.com/kibarra/hhcarlsbad

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Katty:
https://sdwbc.ecenterdirect.com/signup

ABOUT WBC
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Dawn DeSantis, founder and CEO of Afflatus Media, is an SEO and inbound marketing specialist who helps businesses thrive online. Afflatus Media provides Search Engine Optimization services, inbound content marketing, social media management and website design and development.

Living in a relationship-driven economy where 90% of research begins with an online search, Afflatus Media equips your business with the marketing, tech and SEO strategies needed to reach your target audience.

Dawn is an ‘early adopter’ and her genuine curiosity combined with her innate ability to learn new software keeps her on the cutting edge, continuously adding new professional skills and tech solutions for growing businesses. A tenacious problem solver, she finds great satisfaction in helping business owners overcome the technical and implementation hurdles that so often stand in the way of growing and succeeding in business.

Questions you might ask Dawn during her GURU hours:

How to speed up a slow website
How to improve SEO and get your website to show up on page 1 of Google
How to install Facebook pixel, Google Analytics, or Google Ads tracking codes
How to set up Google My Business
How to take a website backup/how to restore a backup
Which software and tools best help you achieve your marketing goals
A huge part of Dawn’s work includes sorting through various clients’ business and technical structures, untangling the webs, optimizing their software, website, and other marketing tools for high speed and low drag. Dawn and her team are highly proficient at learning and adapting to any software due to clients’ needs. By providing their own servers, Dawn and her team manage multiple websites with thousands of monthly visitors, launch and manage multiple clients’ podcasts and run and manage ads on various platforms.

To reserve time during Dawn’s Marketing & Tech GURU hours, use the calendly link here.

Learn more about Afflatus Media: https://afflatusmedia.com

Email: dawn@afflatusmedia.com

With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

https://www.matrix.law/laura.html

Set up an appointment during her hours: laura@matrix.law

Lucy Kelleher is the founder of Keep Them Loyal. In her "former" life as a litigation paralegal and elementary school teacher, she quickly learned how important building relationships was to a successful business. When she became a full-time entrepreneur, she realized that her relationships with clients and business partners was even more critical to her success. She no longer saw her contacts daily or even weekly! She had also started networking and needed to connect with potential referral partners and business resources. She began to create systems to ensure that she stayed connected as well as stayed “top of mind” to them.

She assists business owners grow their business by helping them build relationships with their clients and referral partners. We work one-on-one or in small groups to create their own client retention and referral programs by strategizing ways to stay connected.

What is a CRM? There are so many of them out there! How do I decide if I need one and then which one do I choose? Do they all cost money?

I have a stack of business cards from various events I have attended. What do I do with that stack of business cards?

I'm feeling overwhelmed that I am not handling the clients and leads that I have now - I'm hesitating in attending events and meeting new people. If I can't handle what I already have, how can I take on anything new?

What's a follow up process? How do I follow up? I can't meet everyone for coffee or talk to everyone I meet one-on-one. How do I decide who to meet and follow up with?

I network but I'm not getting anything out of it. What should I be doing?

lucy@keepthemloyal.com

www.keepthemloyal.com

"How To Increase Your Vitality by Doing Less To Create More Success In Your Business" with Elise Wark

Do you find yourself perpetually putting off your own self-care for the sake of getting more done in your business? Are you constantly feeling tired, fatigued, and stressed? Do you have a vision for living with more energy and vitality, but you’re not sure where to start or how to get there?

Too often, we feel left with no choice but to prioritize our businesses over our own well-being. But what if by simultaneously sharpening our business skills and vitality, we could master the art of working WITH ourselves instead of AGAINST ourselves, thereby tapping into higher realms of intellect & creativity that will ultimately result in more success, productivity, and JOY in your life and your business?

Join us for this Business Booster that will show you HOW to bring energy & vibrancy back into your life with simple, practical tools that you can begin implementing into your daily routine TODAY! Elise will discuss how physical, mental & emotional health are related; how to incorporate self-care into your daily life without actually doing more; and free tools (that you already possess) to heal yourself.

You will walk away from this business booster with invaluable tools to:
• Reset your body in 10 minutes or less
• Manage your stress more effectively with one simple & FREE technique
• Learn how to rejuvenate & heal yourself while also still being insanely productive (& not adding more things to your checklist)
• Master the art of successfully using both your masculine & feminine energy

Elise Wark is the founder of Illuminate Movement. She helps individuals heal their own hip + back pain and master their mind-body connection to boost success, rejuvenation, and productivity. www.illuminatemovement.com

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

We are trying out a new idea for Writers' Lounge idea on the First and Third Wednesdays every month - Social Media Lab.

Writers' Lounge: Social Media Lab will be a time to work on drafting, posting, and scheduling social media posts for your business. It is intended to be a collaborative environment in which you can be productive but also bounce ideas off the group and get feedback. Come eat, chat, and post away with the support of other members!

Feel free to bring props for photographs. We will have Hera Hub's stash of flay lay props as well as tripods available for your use.

Join fellow coaches at Hera Hub Carlsbad the third Thursday of every month to brainstorm, problem solve and share in coaching experience! Facilitated by Melissa Wogahn.

Judi Bonilla is an Entrepreneur, Director of Innovation, and Public Speaker with 8+ years focusing on social media marketing and strategy for small businesses. Judi work has been featured, or seen in the New York Times, Washington Post and been a speaker at SXSWedu. Judi is innovative, who leverages her social media experience to consumers, engage influencers, and strategic partners. She's an innovator and always looking to use social media to enhance storytelling.

1. What social media is the right platform for my market?
2. How do I improve my social media productivity?
3. How do I increase my social media following?
4. What do I tweet, Facebook, Instagram?
5. How do I automate social media?

Received Social Media Rockstar - Through online and in-person social media strategy.
Selected to speak at SXSWedu by SXSW Advisory Board - By developing a social media strategy.
Social Media reach of over 843,000 individuals

Contact Judi: judi@judibonilla.com
*Please note: During June-Aug 2019, please email Judi to schedule a time to meet with her.*

Biz Dev Power Hour is a weekly event focused on developing your business by working ON your business. Each month will feature a theme and activities to help you use this time effectively.

If you are not able to make it to the Hub but still want to work on your business, join us via Zoom: https://zoom.us/j/333228722

Hera Hub Carlsbad is proud to host Katty Ibarra from the Women’s Business Center from 10 -12 every Tuesday. Katty offers free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
To confirm your appointment with Katty Ibarra, please schedule a time via this link https://calendly.com/kibarra/hhcarlsbad

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Katty:
https://sdwbc.ecenterdirect.com/signup

ABOUT WBC
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

https://www.matrix.law/laura.html

Set up an appointment during her hours: laura@matrix.law

As one of the foremost branding photographers and image-based branding strategists in San Diego, Nikkie Achartz has leveraged her background in psychology, marketing, and sales, to help hundreds of entrepreneurs create a visual brand that boosts relationships, referrals, and revenue.

Beyond photography, Nikkie helps clients develop a comprehensive visual marketing and sales strategy that integrates the right mix of psycho-graphic behavioral profiling, impact driven images, and sales model development to build the KNOW ⇨ LIKE ⇨ TRUST ⇨ BUY relationship. She believes sustained profitability is a result of strong brands, strong buying triggers, and a streamlined sales conversion process.

You may want to ask Nikkie Achartz questions related to:

Guidance in helping you identify a target market that will properly value your services – If I “niche” will I be leaving money on the table from other potential sources?
Identifying the compelling fears, pains, and desires of your ideal client – How are you ideally positioned to meet the needs/wants of your target audience?
Support matching your brand with the ideal target market – Do you want high end clients, but have a bargain basement brand?
Understanding how much time you must spend “on” your business vs. “in” your business – How do you get off the feast-famine income roller coaster that often comes with a service-based business?
Understanding your revenue funnel and how to move potential clients from “hello” to bigger ticket packages – How are you converting inquiries to income in a way that allows prospects to easily “buy in” to your services without causing instant sticker shock?
Ways to add value so you don’t get caught in the discounting trap – In what ways are you standing out in the crowd of your competitors without engaging in a “race to the bottom” pricing plan?
Website: www.SNAPSavvyStrategies.com

Email: nikkie@SNAPSavvyStrategies.com

Open to Members and Non-Members!

Alice Brzovic conducts her Content Writing & Editing GURU Hours every second and fourth Wednesday during Writers' Lounge in Hera Hub Carlsbad's conference room. Come eat, chat, and write any content for your business with Alice!

Example questions you can ask Alice during GURU Hours:
- Is my content SEO-friendly?
- What do I do now that this content is written?
- Is my article [long/good or fill in the - blank] enough?
- What can I do to improve my content?
- Where can I get blog article topic ideas?
- How often should I publish new content?

Alice Brzovic has been creating web content since the web was “the next big thing.” Her work for her clients has led to an increase in website traffic, appointments, and office visits. Whether her clients have a ton of content or none at all, Alice finds the key to what you want and need to say to start a relationship, grow your business, and stay top of mind with your customers.

Contact Email
alice@writeforsmallbusiness.com
Website
writeforsmallbusiness.com

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

Bring your lunch and come to eat, chat, and work with other Hera Hub members! Writers' Lounge will help you get guidance, feedback, and a sense of accountability not only with your writing projects, but also with any tasks you have been putting off in your business.

Writing is integral to all businesses, whether you are writing a book, blog articles, email content, website text, social media posts, project management tasks, or even product descriptions.

Regardless of WHAT you're working on, take advantage of this opportunity to commit to a set amount of time each week to focus on business and/or writing projects.

On second and fourth Wednesdays, our Content Writing & Editing GURU Alice Brzovic will be present as a resource to answer your content writing questions and provide valuable feedback.

Hera Hub GURUS are subject matter experts who donate their time to meet one-on-one with local female entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field.

As a fellow entrepreneur, Renie has the knowledge, understanding and passion required to help and care for the various needs an entrepreneur faces on a daily basis. Throughout her career, she has focused on assisting the small business owner, working with individual entrepreneurs, small businesses, and middle market companies in various industries. Her litigation background gives her an edge as she can draft agreements and negotiate transactions for you with dispute avoidance in mind.

You may want to ask questions related to:
What business form is best for my business?
Is my business ready to grow and what kind of investor would be a good fit for me and my company?
What is my personal liability for actions I take as an entrepreneur and what do I need to do to protect myself?
How can I efficiently and economically handle any business dispute that may arise?
Do I need to take any preventative law measures to protect my business from harm and to allow for growth and profitability?

_________________________________________________________________________

Renie Leakakos, Esq. is a detail oriented and entrepreneurial leader who has worked in various business settings as an attorney, manager, sales and marketing professional. Originally from Chicago, she moved to Southern California to study business management and psychology at Loyola Marymount University in Los Angeles. She went on to study law at Loyola Law School. Not only does Renie have “traditional” attorney work experience in a law firm setting as an associate and managing partner, she also has extensive hands on experience working in the corporate arena in sales and marketing. Her expertise is in corporate formation and compliance, contract negotiation, investment due diligence, business transactions and real property law.

Time to Get $h!t Done!

On the last Friday of every month, the conference room is reserved for the entire day so you can get your $h!t done. No brainstorming or masterminding. Just getting down and dirty with your productivity.

Members are encouraged (but not required) to write their goals for the day on the whiteboard, then share what they were able to accomplish at the close of the day. Drop-ins are welcome too!

We hope to see you there and are excited about what you can accomplish with this special time reserved for your productivity with the contagious energy of women getting their $h!t done!

*Feel free to bring some munchies or brain food to share!*

Biz Dev Power Hour is a weekly event focused on developing your business by working ON your business. Each month will feature a theme and activities to help you use this time effectively.

If you are not able to make it to the Hub but still want to work on your business, join us via Zoom: https://zoom.us/j/333228722