Description:Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

 
Below are the three take-aways from the session:

-Understanding how to write your own about page copy.
-Creating a draft of a story you can use on your website right away.
-Getting real ideas and strategies you can use in your web copy the same week.

In our Feedback Friday session, Deborah will give one-on-one feedback to our members on their About Me Pages. 

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Sarah Yasukochi is a brand builder and integrated marketing strategist. She is the Founder of House Collective, a boutique marketing agency for purpose-driven entrepreneurs in the health, wellness and green living space who want to elevate their brands, grow sales, and achieve a sustainable competitive advantage. 

Sarah has created brand blueprints and marketing frameworks that have resulted in triple digit increases in client web traffic, social media followers, and sales conversions. Sarah’s clients have become industry leaders, fast growing companies, and 8-figure businesses.

Before starting House Collective, Sarah worked close to 20 years as a senior marketer for Fortune 500 and Global 2000 corporations. With an MBA from Point Loma Nazarene University, she has taught undergraduate courses in marketing at University of California San Diego Extension and Southern New Hampshire University. As a proven brand builder, Sarah has also launched multiple award-winning retail and service-based businesses and has been featured in San Diego Magazine and CEO Mom Magazine. 

With a passion for the personal development industry, Sarah attributes much of her success to mindset and magic as much as marketing. She is also a creative and aspiring author currently working on a multimedia book that blends short stories, poetry and art. She lives in Oceanside, California.

You may want to ask Sarah questions related to:

- What types of marketing activities can I do on my own (or with a small team) to launch a new business, service or offering?

- What are some best practices for specific social media channels?

- What are some recommended tools and software solutions to help me manage my marketing and social media activities?

- How do I build the marketing strategy for my brand? 

Learn more about Sarah or connect with her during her GURU hours, every Friday from 12-2pm. Please use the following link to schedule your time slot with Sarah: https://calendly.com/sarahyasukochi/diy-marketing-guru-hours

Website: housecollectivesd.com

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Laurel Glass Lees "I am Ready for Peace"

Every Monday, we tap our member base for coaches, instructors, and counselors to lead a 20-minute mindfulness exercise to center ourselves and mentally prepare for the coming week. Through meditation, breathwork, and even sound healing, we gather together to begin the week as a community with our intentions firmly in place.

*NEW* Beginning this July, HHC Pricing & Profitability GURU Nikkie Achartz will be hosting a series on the 7 Pillars of Profitability through our Sales Support Sub-Hub. Each Sub-Hub meeting will alternate between a Pillar presentation and a follow-up Q&A session + mastermind on that Pillar. 

7 Pillars of Profitability:

1. Creating Cash Flow that Takes you From Barely Surviving to Finally Thriving
2. Selecting Target Markets for Maximum Money
3. Building Business Models that Make Bank
4. Funnel Clients Consistently by Finding the Right Fit at the Right Price
5. Moving Clients Confidently from Interested to Income - it's a Process!
6. Producing Proposals that are Pitch Perfect
7. Branding that Boosts the Bottomline OR Allocating Resources for Maximum Impact that Minimize Risk

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Hera Hub's Global Sales Support Sub-Hub is open to any Hera Hub members who would like support and accountability in driving sales and generating income in their business. This Sub-Hub meets on the 1st + 3rd Mondays from 10-11am. Join the conversation at facebook.com/groups/salessubhub. New members always welcome!

Here's how the group will run — Brief introductions around the circle - 2-3 sentences of who you are and what you do (10 min total)

Divided up time so each person gets 5 minutes (depending on group size) to lay out:
* What they accomplished from their list of tasks and goals last week
* What they are putting on their list for this week
* Any requests for resources or connections
(approx 30-45 min depending on group size for this section)

Last section of the meeting is open for anyone to ask for help with a business challenge.�(15-30 min as needed)

Meeting should be contained within 1.5 hours. If we complete early, we end early so we can get to work!

Helpful Group Interaction Guidelines —

1. Respect confidentiality — what other people share about their lives belongs to them and should stay with them.

2. Be present in the moment — keep devices to a minimum and stay attentive to whoever has the floor.

3. Hold yourself accountable to your own journey — only you can create the change you want.

4. Ask for what you want clearly and specifically — especially when it comes to how you’d like the group to support you.

5. Speak respectfully, without blaming, shaming, or fixing.

6. Ask permission before offering feedback or advice — if someone hasn’t specified, it’s best to start with “what kind of support would you like right now?”

7. Be willing to allow for mistakes — yours and other people’s.

8. Make space for humor and the unexpected — keeping an open mind allows for the flow of miracles.

9. Be on time and stay until the end — this helps everyone feel valued and respected.

10. Please mute all electronics — use vibrate if you have to be on call for anything critical.

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Hera Hub GURU Valerie Grant has two decades of fundraising experience, helping obtain millions of dollars in funding for organizations across the globe. She is the principal owner of Grant Consulting Services LLC., a fundraising consulting firm, and as President of the Grant Professionals Association, San Diego Chapter, she is recognized in the community as a funding expert. Collectively, her team has 33 years of funding development experience and is committed to positively impacting organizations through funding development work.

Valerie is passionate about helping people and organizations to utilize available resources, including aiding private small and women-owned businesses in searching and applying for government contracts. She also assists nonprofit organizations through project development, comprehensive funding searches, expert grant management, and professional grant proposal writing services. She has secured funding for clients in the youth development, education, and human services fields from government, corporate and foundation funding sources.

Questions you may want to ask Valerie include:
- Is my business or organization eligible for grants or government contracts?
- What is the process to find and obtain grants and/or contracts?
- How do I cut through the red tape and obtain contracts with the government?
- Should my business become certified and why?

Valerie has a baccalaureate degree in Business Administration from Baker College in Flint, MI, and studied Social Work for two years at Norfolk State University in Norfolk, VA. At Grant Consulting Services, she practices what she preaches by helping others. Some of Valerie’s community involvement and volunteer work includes:
KOCT Board of Directors
Fashionkind Board of Directors
Grant Professionals Association San Diego County Chapter-President
North County Philanthropy Council-Mentor

Book your GURU appointment with Valerie here: https://calendly.com/grant-consulting-services/grant-guru-hour
Website: www.grantconsultingservices.com
Email: Valerie@grantconsultingservices.com  

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Hera Hub Carlsbad GURU Asako Okuma is a Financial Education Entrepreneur and Senior Marketing Director at Revolution Financial Management. She manages two San Diego offices as well as a team of associates, delivering trustworthy financial education and expertise to clients from all walks of life. 

As a GURU, Asako consults with entrepreneurs on the critical balance between personal and business finances; on the ultimate goal of separating the two; and on how to invest in both. She can guide you through savings plans in the absence of employer plans, debt consolidation and debt management planning, insurance, retirement, and benefit plans. 

You may want to ask Asako questions related to:

•How should I use my personal finances to support my entrepreneurial goals? What are the pros and cons of investing my own money into my business?
•What are the savings and tax consequences of my financial choices?
•How much insurance do I need and what types should I consider?
•Are there products where I can grow my money and still have access to it without penalty or taxation?
•What are the rules and regulations for tax-deferred accounts and benefit plans?
•Are there financial professionals who will work with me if I don't have a lot of money?
•How do I get out of debt?

Learn more about Asako or connect with her during her GURU hours, on the first and third Tuesdays monthly from 11am-1pm. 
Website: https://financialrevolution.com/asakookuma
Email: aokuma16ALS@wfgmail.com  

*Calendly link to schedule your virtual GURU appointment with Asako: https://calendly.com/financial_guru_hours/30min*

For our first meeting on this book, please be prepared to discuss Parts 1-3 of "Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms" by Shellye Archambeau

https://www.amazon.com/Unapologetically-Ambitious-Barriers-Create-Success/dp/B08DH7D6HC

Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book for fans of Dare to Lead and Start with Why offers a blueprint for how to achieve your personal and professional goals, drawn from the author's own compelling story of how she weathered life's difficulties to build massive success.

Through her journey, Shellye discovered that ambition alone is not enough to achieve success. Here, she shares the practical strategies, tools, and approaches readers can employ right now, including concrete steps to most effectively:
Dismantle impostor syndrome
Capitalize on the power of planning
Take risks
Developing financial literacy
Build your network
Establish your reputation
Take charge of your career
Integrate work, marriage, parenthood, and self-care

Each chapter lays out key takeaways and actions to increase the odds of achieving your personal and professional goals. With relatable personal stories that ground her advice in the real world, Unapologetically Ambitious invites listeners to move beyond the solely supportive roles others expect them to fill, to learn how to carefully tread the thin line between assertive and aggressive, and to give themselves permission to strive for the top. Make no apologies for the height of your ambitions. Shellye Archambeau will show you how.

- Open to Members and Non-Members -
Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

Dawn DeSantis, founder and CEO of Afflatus Media, is an SEO and inbound marketing specialist who helps businesses thrive online. Afflatus Media provides Search Engine Optimization services, inbound content marketing, social media management and website design and development.

Living in a relationship-driven economy where 90% of research begins with an online search, Afflatus Media equips your business with the marketing, tech and SEO strategies needed to reach your target audience.

Dawn is an ‘early adopter’ and her genuine curiosity combined with her innate ability to learn new software keeps her on the cutting edge, continuously adding new professional skills and tech solutions for growing businesses. A tenacious problem solver, she finds great satisfaction in helping business owners overcome the technical and implementation hurdles that so often stand in the way of growing and succeeding in business.

Questions you might ask Dawn during her GURU hours:
- How to speed up a slow website
- How to improve SEO and get your website to show up on page 1 of Google
- How to install Facebook pixel, Google Analytics, or Google Ads tracking codes
- How to set up Google My Business
- How to take a website backup/how to restore a backup
- Which software and tools best help you achieve your marketing goals

A huge part of Dawn’s work includes sorting through various clients’ business and technical structures, untangling the webs, optimizing their software, website, and other marketing tools for high speed and low drag. Dawn and her team are highly proficient at learning and adapting to any software due to clients’ needs. By providing their own servers, Dawn and her team manage multiple websites with thousands of monthly visitors, launch and manage multiple clients’ podcasts and run and manage ads on various platforms.

Learn more about Dawn or connect with her during her GURU hours, on the first and third Tuesday monthly from 12-1pm. These are open hours, but if you would like to lock in your time with Dawn, please use this optional scheduling link: https://calendly.com/afflatusmedia/seo-guru-hour  

Learn more about Afflatus Media: https://afflatusmedia.com

Email: dawn@afflatusmedia.com

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________
Lucy Kelleher, founder of Keep Them Loyal, is the leading Relationship Revenue coach, business strategist, speaker and author. Her impressive and expansive background in brick and mortar, networking and direct sales, and online business provide the backbone and the heart of her knowledge in keeping her clients’ customers and contacts top of mind. Her proven and systematic approach turns contacts into consistent revenue and referral streams quickly and with little to no advertising expense.

A powerful and commanding speaker, Lucy is a frequent speaker at industry events and consistently delivers engaging, entertaining, and informative presentations. Lucy equips audiences with an array of practical and strategic steps to instantly connect, converse and convert with potential and existing clients, networking connections and strategic partners that all culminate in growing business in a more organic and cost effective way.

Lucy’s highly anticipated book Relationship Revenue is due to be released in the fall of 2021. She has been hailed as a thought leader in this field and knows how to keep readers engaged, inspired and equipped to incorporate the essential skills for building relationships that support business growth, profitability and sustainability.

Lucy received her Bachelor's Degree and teaching credentials from Cal State San Marcos in 2006 and received her ABA Approved Paralegal Certification from the University of San Diego, later returning to teach in that same program. She was the lead paralegal in managing major litigation cases. She also has a Professional Certificate in Human Resource Management from UCSD and taught in the San Marcos Unified School District, working with Second Language Learners. She earned her black belt in the Japanese martial art of Aikido. She and her husband own and run Aikido of Escondido, a martial arts dojo.

Lucy is affiliated with numerous professional associations including Connected Women of Influence and is the President of the Board of Directors for Milestone House, a short-term residential therapeutic program for children who are survivors of child abuse trauma.

You may want to ask Lucy questions related to:

• lead management
• lead generation
• ways to leverage your social media platforms to connect, capture and convert
• CRM selection, implementation, strategy
• strategies to grow your referral network
• ways to leverage your contacts for increased referrals
• strategies to scale your business while staying aligned with your business goals
• how do I leverage my network
• What is a CRM? There are so many of them out there! How do I decide if I need one and then which one do I choose? Do they all cost money?
• I’m feeling overwhelmed that I am not handling the clients and leads that I have now – I’m hesitating in attending events and meeting new people. If I can’t handle what I already have, how can I take on anything new?
• What’s a follow up process? How do I follow up? I can’t meet everyone for coffee or talk to everyone I meet one-on-one. How do I decide who to meet and follow up with?
• I network but I’m not getting anything out of it. What should I be doing?

Learn more about Lucy or connect with her during her GURU hours, on the first and third Wednesday monthly from 9:30-11am. These are open hours, but if you would like to lock in your time with Lucy, please use this optional scheduling link: https://calendly.com/lucykelleher/guru20min

Website: http://www.keepthemloyal.com/

Email: lucy@keepthemloyal.com

- Open to Members and Non-Members -
Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by every Wednesday beginning on Sept 22 forward during GURU hours, no appointment necessary!
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As one of the foremost branding photographers and image-based branding strategists in San Diego, Nikkie Achartz has leveraged her background in psychology, marketing, and sales, to help hundreds of entrepreneurs create a visual brand that boosts relationships, referrals, and revenue.

Beyond photography, Nikkie helps clients develop a comprehensive visual marketing and sales strategy that integrates the right mix of psycho-graphic behavioral profiling, impact driven images, and sales model development to build the KNOW ⇨ LIKE ⇨ TRUST ⇨ BUY relationship. She believes sustained profitability is a result of strong brands, strong buying triggers, and a streamlined sales conversion process.

You may want to ask Nikkie Achartz questions related to:
- Guidance in helping you identify a target market that will properly value your services – If I “niche” will I be leaving money on the table from other potential sources?
- Identifying the compelling fears, pains, and desires of your ideal client – How are you ideally positioned to meet the needs/wants of your target audience?
- Support matching your brand with the ideal target market – Do you want high end clients, but have a bargain basement brand?
- Understanding how much time you must spend “on” your business vs. “in” your business – How do you get off the feast-famine income roller coaster that often comes with a service-based business?
- Understanding your revenue funnel and how to move potential clients from “hello” to bigger ticket packages – How are you converting inquiries to income in a way that allows prospects to easily “buy in” to your services without causing instant sticker shock?
- Ways to add value so you don’t get caught in the discounting trap – In what ways are you standing out in the crowd of your competitors without engaging in a “race to the bottom” pricing plan?

Learn more about Nikkie Achartz and SNAP Savvy Strategies www.SNAPSavvyStrategies.com

Schedule your GURU Hours appointment with Nikkie here: https://snapsavvystrategies.as.me/HH-GURU

Women’s Business Center (WBC) Training, Mentorship and Business Development Hours are FREE and open to the public in San Diego County - by appointment.

Hera Hub Carlsbad is proud to host Jeníca Ganem from the Women’s Business Center. She provides free virtual one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
Jeníca is available on Wednesdays at 11am and 12:15pm. To confirm your appointment with her, please schedule a time via this link: https://calendly.com/jganem/hera-hub  

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Jeníca: https://sdwbc.ecenterdirect.com/signup

CANCELLATIONS: PLEASE be considerate of Jeníca's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so she can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program.

ABOUT JENICA:
Jeníca is an accomplished marketing professional with experience in creative problem solving and a keen attention to detail. With an extensive record of designing and executing strategies that ensure brand clarity and visibility, Jeníca is effective at engaging customers and optimizing their business processes. From the psychology of branding to the fine detail of supporting graphics, from the design of simple systems to the creation of comprehensive social media campaigns, she lends her careful attention to creating a coherent relationship between business and owner, maximizing the potential for success.

Over the past 20 years, Jeníca has worked with small businesses and entrepreneurs to assist them in establishing and broadening their reach and success. Her work has been featured at Capital Hill, in the Federal Department of Education; in both the Los Angeles and San Diego Unified School Districts; and at the campus of the University of California, Los Angeles.  

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Writer’s Lounge is simply a way to carve out time and space to write in a comfortable environment. Members enjoy the sense of accountability to work on writing their blog, bio, book, or…

Each week one of our professional writers will be on site to help give you input/feedback. Simply write alone or swap writing projects with others.

Be encouraged, inspired, and held accountable by your peers! What else will get you writing regularly?

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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After spending the majority of her professional career as an HR Leader in various startup and non-profit organizations, Hera Hub GURU Cheryl St. Cyr embarked on a new journey as an HR Consultant with a few trusted and talented colleagues - and never looked back! In this new direction, Cheryl has had the opportunity to collaborate with accomplished and brilliant professionals, all working towards the same goal of creating the most efficient business processes possible.

Cheryl is obsessed with structure and problem (read: puzzle) solving, and both skills lend themselves well to the world of people culture and human capital compliance. Smart business owners recognize the part their people play in synergistically making them the top choice for their customers. Cheryl partners with leaders to not only take the worry out of managing the complex world of employment, but also to provide insight and strategy for culture definition and improvement. Cheryl is a Thought Leader in the People and Culture movement but understands the paperwork and policies needed to have flawless execution in order to support the vision.

You may want to ask Cheryl questions related to:

* What documentation, posters, practices, and procedures do I need to have in place as a business owner to maintain compliance with state and federal laws?

* Why does my small business need a Company Handbook? Job Descriptions? Mission, vision, and values? Performance management process?

* How do I start a/multiple benefits program(s) for my team members? Medical, dental, vision?401k? Health and wellness? Professional development?

* What are key components to team member retention and acquisition? Sourcing ideas? Non-monetary incentives? Culture and branding opportunities?

* How can I better structure my organization in order to optimize workflow and communication dissemination?

Cheryl has experience in the following areas:

Conflict resolution • Grievance processes • Internal investigations • Management-employee communications • Onboarding and offboarding procedures • Employee paperwork • Handbook creation and updates • Performance management • Professional development and planning • Intranet structures • HRIS implementation and administration • Full-cycle recruiting • Retention strategies • Salary reviews and compensation analysis • Benefits administration • Job descriptions and profiles • Succession planning • Payroll setup and administration • Bonus structures • Company branding strategies • Executive and leadership coaching • Non-monetary rewards and benefits • State and local employment law compliance • Workers’ compensation claims • HR file records and retention policies • HR audits • Interim HR leadership • FMLA/LOA/CFRA/PDL administration • Mission, Vision, Values creation facilitation • Diversity and inclusion strategies • Skills assessments • Wellness programs • Employee engagement and satisfaction surveys and action plans

You can meet with Cheryl every Thursday 1:30-2pm by booking a phone call or virtual appointment here: 

https://calendly.com/cheryl-stcyr/human-resources-and-culture-guru-hours

Website: www.linkedin.com/in/cherylstcyr/

Email: cherylmstcyr@gmail.com

Melissa Lee will facilitate us coming back together since our last meeting.  Looking forward to seeing you there!

For members who want to learn from, discuss with, and support each other in the pursuit of being actively anti-racist. Members meet twice monthly to share information on pre-selected topics and engage in targeted activities such as phone banking, letter writing, and more. We will always be respectful of each other and we will follow the guidelines to keep this a safe space.

Meetings: Starting June 3rd , we will meet 1st Thursdays 3:30-5pm PT / 3rd Thursdays 10-11am PT (Facilitated by Tristan Higgins and Rachel Alexandria, Hera Hub Sorrento Valley)
New members always welcome! Join the conversation in our Sub-Hub Facebook group: facebook.com/groups/coconspiratorssubhub

Description:Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

In this week's Business Booster, Violet Rainwater presented on leveraging the power of  Conversational Video™ to help differentiate yourself, create a high-touch customer experience, and drive sales with efficiency and ease. 

In this Feedback Friday session, Violet will review and provide feedback on videos you have already made, or help you mastermind future video plans. Bring your video questions! 

Violet teaches teams across the nation an innovative framework to drive business in the modern workplace. Her engaging keynotes offer a blend of sales psychology, real-world experience, and high-energy fun. Her teams walk away equipped, engaged, and energized with a valuable toolbox to communicate, connect and convert in the new business landscape. Connect with Violet at https://www.linkedin.com/in/violetrainwater/.

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Sarah Yasukochi is a brand builder and integrated marketing strategist. She is the Founder of House Collective, a boutique marketing agency for purpose-driven entrepreneurs in the health, wellness and green living space who want to elevate their brands, grow sales, and achieve a sustainable competitive advantage. 

Sarah has created brand blueprints and marketing frameworks that have resulted in triple digit increases in client web traffic, social media followers, and sales conversions. Sarah’s clients have become industry leaders, fast growing companies, and 8-figure businesses.

Before starting House Collective, Sarah worked close to 20 years as a senior marketer for Fortune 500 and Global 2000 corporations. With an MBA from Point Loma Nazarene University, she has taught undergraduate courses in marketing at University of California San Diego Extension and Southern New Hampshire University. As a proven brand builder, Sarah has also launched multiple award-winning retail and service-based businesses and has been featured in San Diego Magazine and CEO Mom Magazine. 

With a passion for the personal development industry, Sarah attributes much of her success to mindset and magic as much as marketing. She is also a creative and aspiring author currently working on a multimedia book that blends short stories, poetry and art. She lives in Oceanside, California.

You may want to ask Sarah questions related to:

- What types of marketing activities can I do on my own (or with a small team) to launch a new business, service or offering?

- What are some best practices for specific social media channels?

- What are some recommended tools and software solutions to help me manage my marketing and social media activities?

- How do I build the marketing strategy for my brand? 

Learn more about Sarah or connect with her during her GURU hours, every Friday from 12-2pm. Please use the following link to schedule your time slot with Sarah: https://calendly.com/sarahyasukochi/diy-marketing-guru-hours

Website: housecollectivesd.com

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Come join Vani Shiroor, the creator of DOTURMINDS, in setting an intention for this fall, to let go of all that we have accumulated these past 9 months. In this session you will be introduced to the Mindful Dot Art journaling practice. Spend the 30 minutes with me, getting into a state of flow creating this symmetric ancient Indian art of Rangoli. If you like it you can then sign up to receiving a 10 day practice Dot Art journal.

Follow Vani Shiroor @dot_ur_minds

https://www.facebook.com/events/1438518656541539

Every Monday, we tap our member base for coaches, instructors, and counselors to lead a 20-minute mindfulness exercise to center ourselves and mentally prepare for the coming week. Through meditation, breathwork, and even sound healing, we gather together to begin the week as a community with our intentions firmly in place.

Here's how the group will run — Brief introductions around the circle - 2-3 sentences of who you are and what you do (10 min total)

Divided up time so each person gets 5 minutes (depending on group size) to lay out:
* What they accomplished from their list of tasks and goals last week
* What they are putting on their list for this week
* Any requests for resources or connections
(approx 30-45 min depending on group size for this section)

Last section of the meeting is open for anyone to ask for help with a business challenge.�(15-30 min as needed)

Meeting should be contained within 1.5 hours. If we complete early, we end early so we can get to work!

Helpful Group Interaction Guidelines —

1. Respect confidentiality — what other people share about their lives belongs to them and should stay with them.

2. Be present in the moment — keep devices to a minimum and stay attentive to whoever has the floor.

3. Hold yourself accountable to your own journey — only you can create the change you want.

4. Ask for what you want clearly and specifically — especially when it comes to how you’d like the group to support you.

5. Speak respectfully, without blaming, shaming, or fixing.

6. Ask permission before offering feedback or advice — if someone hasn’t specified, it’s best to start with “what kind of support would you like right now?”

7. Be willing to allow for mistakes — yours and other people’s.

8. Make space for humor and the unexpected — keeping an open mind allows for the flow of miracles.

9. Be on time and stay until the end — this helps everyone feel valued and respected.

10. Please mute all electronics — use vibrate if you have to be on call for anything critical.

Gina Williams will lead a discussion on best practices in lead management. She will share her tricks and tips with us!

Gina Williams takes the guesswork out of digital marketing. Have you ever asked yourself:
Is your website good enough? Should you run ads? Be consistent on social media? What about lead magnets and email marketing? We give small business owners the understanding and information they need to make the right online marketing choices for their unique business, so that they get more clients online. After nearly 10 years as COO of a small construction company, Gina co-founded and sold an eCommerce craft beer business. Eager to find a way to help others reach their goals, she authored her first best-selling book and became an expert in keyword research. Today, she helps people grow their businesses through proven SEO services with measurable results. Learn more at https://websitesthatelevate.com/.

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Hera Hub's Global Marketing Sub-Hub is open to any Hera Hub members in marketing-related fields OR who want to spend focused time on marketing their own businesses. This Sub-Hub meets on the 2nd + 4th Tuesdays from 10am-11am.  Join the conversation and learn about upcoming meeting topics at facebook.com/groups/marketingsubhub. New members always welcome!

The 2nd Tuesday monthly is our Study Hall - focusing in on a particular action.  Members are encouraged members to provide tips, ask questions, or share ideas related to the monthly theme.

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

- Open to Members and Non-Members -
Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by every Wednesday beginning on Sept 22 forward during GURU hours, no appointment necessary!
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As one of the foremost branding photographers and image-based branding strategists in San Diego, Nikkie Achartz has leveraged her background in psychology, marketing, and sales, to help hundreds of entrepreneurs create a visual brand that boosts relationships, referrals, and revenue.

Beyond photography, Nikkie helps clients develop a comprehensive visual marketing and sales strategy that integrates the right mix of psycho-graphic behavioral profiling, impact driven images, and sales model development to build the KNOW ⇨ LIKE ⇨ TRUST ⇨ BUY relationship. She believes sustained profitability is a result of strong brands, strong buying triggers, and a streamlined sales conversion process.

You may want to ask Nikkie Achartz questions related to:
- Guidance in helping you identify a target market that will properly value your services – If I “niche” will I be leaving money on the table from other potential sources?
- Identifying the compelling fears, pains, and desires of your ideal client – How are you ideally positioned to meet the needs/wants of your target audience?
- Support matching your brand with the ideal target market – Do you want high end clients, but have a bargain basement brand?
- Understanding how much time you must spend “on” your business vs. “in” your business – How do you get off the feast-famine income roller coaster that often comes with a service-based business?
- Understanding your revenue funnel and how to move potential clients from “hello” to bigger ticket packages – How are you converting inquiries to income in a way that allows prospects to easily “buy in” to your services without causing instant sticker shock?
- Ways to add value so you don’t get caught in the discounting trap – In what ways are you standing out in the crowd of your competitors without engaging in a “race to the bottom” pricing plan?

Learn more about Nikkie Achartz and SNAP Savvy Strategies www.SNAPSavvyStrategies.com

Schedule your GURU Hours appointment with Nikkie here: https://snapsavvystrategies.as.me/HH-GURU

In this second week of our Global Content Creation Challenge, we are focusing on creating graphics for your social media posts, emails newsletter, event promotion, and more. Canva is now king (or queen!) of content creation, providing a straightforward and robust web-based platform in which average folks and graphic designers alike can create beautiful, eye-catching images, videos, flyers, and more.

Canva is a magical tool for all business owners and social media managers, but how do you use it to work for you? Regardless of your industry, this Business Booster will guide you on how to create templates that support your business and can be used across various social media platforms, with an emphasis on Instagram.

Annie Smith will provide tips, hacks, strategies and actionable items on how to use Canva to create original templates that work to support your business. She will walk members through the top templates they should have ready to go in Canva, as well as multiple examples of each and how to get the most out of Canva, whether you have Canva free or Canva pro.

Action items include:
- Create a Canva document to house your templates
- Add your brand colors and fonts
- Create a template for each of the following: Carousel End Cap, Tweet, Promotion, Shareable, Saveable, and Social Event Promo

Annie Smith is the Founder & Creative Director of Solanas Creative, a creative agency specializing in design and digital marketing solutions. Connect with her at https://www.linkedin.com/in/anniesmith7/.

Business Boosters are weekly workshops on relevant business-related topics led by Hera Hub members.

Women’s Business Center (WBC) Training, Mentorship and Business Development Hours are FREE and open to the public in San Diego County - by appointment.

Hera Hub Carlsbad is proud to host Jeníca Ganem from the Women’s Business Center. She provides free virtual one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
Jeníca is available on Wednesdays at 11am and 12:15pm. To confirm your appointment with her, please schedule a time via this link: https://calendly.com/jganem/hera-hub  

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Jeníca: https://sdwbc.ecenterdirect.com/signup

CANCELLATIONS: PLEASE be considerate of Jeníca's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so she can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program.

ABOUT JENICA:
Jeníca is an accomplished marketing professional with experience in creative problem solving and a keen attention to detail. With an extensive record of designing and executing strategies that ensure brand clarity and visibility, Jeníca is effective at engaging customers and optimizing their business processes. From the psychology of branding to the fine detail of supporting graphics, from the design of simple systems to the creation of comprehensive social media campaigns, she lends her careful attention to creating a coherent relationship between business and owner, maximizing the potential for success.

Over the past 20 years, Jeníca has worked with small businesses and entrepreneurs to assist them in establishing and broadening their reach and success. Her work has been featured at Capital Hill, in the Federal Department of Education; in both the Los Angeles and San Diego Unified School Districts; and at the campus of the University of California, Los Angeles.  

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Writer’s Lounge is simply a way to carve out time and space to write in a comfortable environment. Members enjoy the sense of accountability to work on writing their blog, bio, book, or…

Each week one of our professional writers will be on site to help give you input/feedback. Simply write alone or swap writing projects with others.

Be encouraged, inspired, and held accountable by your peers! What else will get you writing regularly?

Artsy Happy Hour + Networking at Studio ACE!

Our Carlsbad Member Happy Hour this month will be Wednesday, October 13 from 5-7pm at Studio ACE!

Studio ACE is a nonprofit art studio in Oceanside owned by Carlsbad member Julia Fister. It just underwent a massive expansion, complete with a gorgeous new mural by local artist Michael Summers (famous for "paint dripping on tiger" mural in Carlsbad Village) and Art Shop featuring 20 local artists (with proceeds benefiting arts education programming).

Join us for this special housewarming party and networking event for Hera Hub members and their guests! We will be serving wine and non-alcoholic drinks, hors d'oeuvres, and even partaking in a special artsy activity specially planned by Julia for our community!

Learn more about the Studio's nonprofit mission at StudioACE.org, and please RSVP by 10/11!

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Hera Hub's Investing Fundamentals Sub-Hub meets on the 2nd and 4th Thursdays monthly at 10am PT. Open to all levels of experience, including members who want to learn the basics of investing. We discuss equity investing vehicles and strategies for every stage of life – from day trading to investing for retirement. We also discuss market trends and what stocks are on our radar. Come to learn, grow, share your knowledge, and be part of a community of women who want to grow their wealth together! Drop-ins and new members always welcome. Join the conversation at facebook.com/groups/investingsubhub.

 *This event is open to any Hera Hub member who is making or has made the transition from solopreneur to team leader for her business. Any and all members who think they would benefit from the From Solo[preneur] to Scaled Sub-Hub are welcome to attend!   
  
At Hera Hub, we strive to serve members in all phases of business ownership. We have identified a need in members who have graduated from being the only person working both in and on their business to hiring contractors or employees. Being a team leader whose goal it is to work ON rather than IN the business comes with an entirely new set of challenges and required skills. The From Solo[preneur] to Scaled Sub-Hub is new group of similarly-situated members within our community who meet regularly to share ideas, support, and educate each other on the path to becoming true CEOs of their businesses.

Meeting presenters and topics (Previous session recordings available in Resource Library.) - 
4/16 - Gwen Beren - Staying Within Your Zone of Genius
5/14 - Nikkie Achartz - Post-Scale Profitability
6/11 - Lucy Kelleher - Delegation Best Practices
7/9 -  Lisane Basquiat - How to Interview and Hire the Right People  
8/13 - Nicole Hagaman - Work/Life Balance
9/10 - Virginia Rodriguez - Defining & Sharing Your Vision
10/8 - Valerie Grant - Managing Team Members: Sharing Best Practices  
11/12 - Renie Leakakos - AB5/Independent Contractor Navigation  
12/10 - Lindsay Wiley - Building to Sell Your Biz
1/14 - Jessica Hornbeck - Refining Your Onboarding Process
2/11 - Cheryl St. Cyr - 2021 Employment Updates & Culture Discussion
3/11 - Regroup and Planning Meeting
4/8 - Tristan Higgins - The Difference Between Diversity & Inclusion
5/13 - Jessica Hornbeck -  Operations Assessment/Process Alignment
6/10 - Nikkie Achartz - Revenue Diversification
7/8 - (dark)
8/12 - Jessica Hornbeck - Follow-Up Discussion re: Operations & Processes Alignment
9/9 - Gwen Beren - How to Conduct a Quarterly SWOT Analysis
10/14 - Virginia Rodriguez - Purpose-Driven Profit

 **We have a From Solo[preneur] to Scaled Sub-Hub Facebook group in which you can ask questions, share resources, and get to know the other members. Join the conversation at facebook.com/groups/scaledsubhub. New members always welcome!

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Jessica Hornbeck is a seasoned entrepreneur with over twenty years experience navigating corporate, nonprofit and small business organizations with such fervor that she has been able to boil down lessons learned into a thoughtful and easy-to-grasp approach that has created value add for her clients, team, and community. A "big picture thinker," Jessica thrives on working with business owners to build financial systems and workflow foundations to help them do more with less; maximize their limited time; and grow both their income and freedom.  

You may want to ask Jessica questions related to:

Learn more about Jessica and connect with her during her GURU hours, on the second and fourth Thursdays monthly from 12-1pm: https://calendly.com/jessica_hornbeck/guru-hours

Website: bigpicresults.com

Email: jessica@bigpicresults.com

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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After spending the majority of her professional career as an HR Leader in various startup and non-profit organizations, Hera Hub GURU Cheryl St. Cyr embarked on a new journey as an HR Consultant with a few trusted and talented colleagues - and never looked back! In this new direction, Cheryl has had the opportunity to collaborate with accomplished and brilliant professionals, all working towards the same goal of creating the most efficient business processes possible.

Cheryl is obsessed with structure and problem (read: puzzle) solving, and both skills lend themselves well to the world of people culture and human capital compliance. Smart business owners recognize the part their people play in synergistically making them the top choice for their customers. Cheryl partners with leaders to not only take the worry out of managing the complex world of employment, but also to provide insight and strategy for culture definition and improvement. Cheryl is a Thought Leader in the People and Culture movement but understands the paperwork and policies needed to have flawless execution in order to support the vision.

You may want to ask Cheryl questions related to:

* What documentation, posters, practices, and procedures do I need to have in place as a business owner to maintain compliance with state and federal laws?

* Why does my small business need a Company Handbook? Job Descriptions? Mission, vision, and values? Performance management process?

* How do I start a/multiple benefits program(s) for my team members? Medical, dental, vision?401k? Health and wellness? Professional development?

* What are key components to team member retention and acquisition? Sourcing ideas? Non-monetary incentives? Culture and branding opportunities?

* How can I better structure my organization in order to optimize workflow and communication dissemination?

Cheryl has experience in the following areas:

Conflict resolution • Grievance processes • Internal investigations • Management-employee communications • Onboarding and offboarding procedures • Employee paperwork • Handbook creation and updates • Performance management • Professional development and planning • Intranet structures • HRIS implementation and administration • Full-cycle recruiting • Retention strategies • Salary reviews and compensation analysis • Benefits administration • Job descriptions and profiles • Succession planning • Payroll setup and administration • Bonus structures • Company branding strategies • Executive and leadership coaching • Non-monetary rewards and benefits • State and local employment law compliance • Workers’ compensation claims • HR file records and retention policies • HR audits • Interim HR leadership • FMLA/LOA/CFRA/PDL administration • Mission, Vision, Values creation facilitation • Diversity and inclusion strategies • Skills assessments • Wellness programs • Employee engagement and satisfaction surveys and action plans

You can meet with Cheryl every Thursday 1:30-2pm by booking a phone call or virtual appointment here: 

https://calendly.com/cheryl-stcyr/human-resources-and-culture-guru-hours

Website: www.linkedin.com/in/cherylstcyr/

Email: cherylmstcyr@gmail.com

In this month's meeting, Jessica Hornbeck will be joining us to help us use our financials for business decision making.
For example: Can I afford to hire? Can I make an investment in technology or equipment?
Learn more about Jessica - https://herahub.com/.../finance-and-operations.../
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Could you use some accountability in getting your monthly books in order?

We will connect on the 3rd Friday of the month to hold you accountable to showing up with your prior month's P&L and answer questions on your monthly accounting process. We will share best practices in bookkeeping, cash flow and understanding your balance sheet.
Let's support each other in running a prosperous business!

Join the conversation in our Sub-Hub Facebook group -
www.facebook.com/groups/knowyournumberssubhub/.
New members always welcome!

Description:Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

In this second week of our Global Content Creation Challenge, we are focusing on creating graphics for your social media posts, emails newsletter, event promotion, and more. Annie Smith's Business Booster this week guided members on how to create templates that support your business and can be used across various social media platforms, including:

- Creating a Canva document to house your templates
- Adding your brand colors and fonts
- Creating templates for each of the following: Carousel End Cap, Tweet, Promotion, Shareable, Saveable, and Social Event Promo

Prior to this Feedback Friday session, some helpful exercises to practice are:
- Create a Canva document/folder to house your templates
- Add your brand colors and fonts
- Create a template for the following: Carousel End Cap, Tweet, Promotion, Shareable, Saveable, and Social Event Promo

In this session, Annie will answer your Canva questions and review your templates and provide feedback on the following:

Design:
- Are the designs cohesive?
- Are the fonts legible?
- Are the templates on brand for your business?

Functionality:
- Does it capture users' attention?
- Do you have a shaerable template?
- Do you have a saveable template?
- Does it get the point across?
- Is it easily editable?

Annie Smith is the Founder & Creative Director of Solanas Creative, a creative agency specializing in design and digital marketing solutions. Connect with her at https://www.linkedin.com/in/anniesmith7/.
 

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Sarah Yasukochi is a brand builder and integrated marketing strategist. She is the Founder of House Collective, a boutique marketing agency for purpose-driven entrepreneurs in the health, wellness and green living space who want to elevate their brands, grow sales, and achieve a sustainable competitive advantage. 

Sarah has created brand blueprints and marketing frameworks that have resulted in triple digit increases in client web traffic, social media followers, and sales conversions. Sarah’s clients have become industry leaders, fast growing companies, and 8-figure businesses.

Before starting House Collective, Sarah worked close to 20 years as a senior marketer for Fortune 500 and Global 2000 corporations. With an MBA from Point Loma Nazarene University, she has taught undergraduate courses in marketing at University of California San Diego Extension and Southern New Hampshire University. As a proven brand builder, Sarah has also launched multiple award-winning retail and service-based businesses and has been featured in San Diego Magazine and CEO Mom Magazine. 

With a passion for the personal development industry, Sarah attributes much of her success to mindset and magic as much as marketing. She is also a creative and aspiring author currently working on a multimedia book that blends short stories, poetry and art. She lives in Oceanside, California.

You may want to ask Sarah questions related to:

- What types of marketing activities can I do on my own (or with a small team) to launch a new business, service or offering?

- What are some best practices for specific social media channels?

- What are some recommended tools and software solutions to help me manage my marketing and social media activities?

- How do I build the marketing strategy for my brand? 

Learn more about Sarah or connect with her during her GURU hours, every Friday from 12-2pm. Please use the following link to schedule your time slot with Sarah: https://calendly.com/sarahyasukochi/diy-marketing-guru-hours

Website: housecollectivesd.com