Events Calendar

Join us weekly at the Hub or via Zoom to work ON your business!

This hour is devoted to moving you from where you are in business, to where you want to be - through goal-setting, accountability, and support from other members.

Start your week off strong with goal-setting for the upcoming week and a mastermind of any challenges you are facing. Return the following week for a recap of goals you've met and what still needs to be accomplished to move your business forward.

Your regular participation is a phenomenal way not only to keep yourself accountable and active in the development of your business, but also to build relationships with other Hera Hub members. That being said, drop ins are always welcome!

Zoom link: https://zoom.us/j/333228722

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________

Hera Hub Carlsbad is proud to host Raven O'Neal from Stella Labs every Tuesday from 10am-12pm. The Women’s Business Center has partnered with Stella Labs to offer free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
To confirm your appointment with Raven O'Neal, please schedule a time via this link: https://calendly.com/ravenoneal/hhcarlsbad

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Raven:
https://sdwbc.ecenterdirect.com/signup

Cancellations: 
PLEASE be considerate of Raven's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so Raven can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program. 

ABOUT RAVEN: 
Raven O'Neal is the Marketing Director of Stella Labs, a women’s business accelerator that educates, equips, and propels female founders to successfully plans, launch, and scale their original businesses, thus positively impacting their local, national and global economies. As Marketing Director, Raven uses her entrepreneurial background to manage all branding, marketing, and communication tactics. She helps transform the entrepreneurial landscape by equipping founders with strategic solutions to launch and scale their businesses, and the marketing acumen, resources, and access to capital information needed to present innovative and effective companies to market. 

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Hera Hub Carlsbad is proud to host Raven O'Neal from Stella Labs every Tuesday from 10am-12pm. The Women’s Business Center has partnered with Stella Labs to offer free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
To confirm your appointment with Raven O'Neal, please schedule a time via this link: https://calendly.com/ravenoneal/hhcarlsbad

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Raven:
https://sdwbc.ecenterdirect.com/signup

Cancellations: 
PLEASE be considerate of Raven's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so Raven can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program. 

ABOUT RAVEN: 
Raven O'Neal is the Marketing Director of Stella Labs, a women’s business accelerator that educates, equips, and propels female founders to successfully plans, launch, and scale their original businesses, thus positively impacting their local, national and global economies. As Marketing Director, Raven uses her entrepreneurial background to manage all branding, marketing, and communication tactics. She helps transform the entrepreneurial landscape by equipping founders with strategic solutions to launch and scale their businesses, and the marketing acumen, resources, and access to capital information needed to present innovative and effective companies to market. 

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

- Open to Members and Non-Members -
Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

Dawn DeSantis, founder and CEO of Afflatus Media, is an SEO and inbound marketing specialist who helps businesses thrive online. Afflatus Media provides Search Engine Optimization services, inbound content marketing, social media management and website design and development.

Living in a relationship-driven economy where 90% of research begins with an online search, Afflatus Media equips your business with the marketing, tech and SEO strategies needed to reach your target audience.

Dawn is an ‘early adopter’ and her genuine curiosity combined with her innate ability to learn new software keeps her on the cutting edge, continuously adding new professional skills and tech solutions for growing businesses. A tenacious problem solver, she finds great satisfaction in helping business owners overcome the technical and implementation hurdles that so often stand in the way of growing and succeeding in business.

Questions you might ask Dawn during her GURU hours:
- How to speed up a slow website
- How to improve SEO and get your website to show up on page 1 of Google
- How to install Facebook pixel, Google Analytics, or Google Ads tracking codes
- How to set up Google My Business
- How to take a website backup/how to restore a backup
- Which software and tools best help you achieve your marketing goals

A huge part of Dawn’s work includes sorting through various clients’ business and technical structures, untangling the webs, optimizing their software, website, and other marketing tools for high speed and low drag. Dawn and her team are highly proficient at learning and adapting to any software due to clients’ needs. By providing their own servers, Dawn and her team manage multiple websites with thousands of monthly visitors, launch and manage multiple clients’ podcasts and run and manage ads on various platforms.

Learn more about Dawn or connect with her during her GURU hours, on the first and third Tuesday monthly from 12-1pm. These are open hours, but if you would like to lock in your time with Dawn, please use this optional scheduling link: https://calendly.com/afflatusmedia/30min

Learn more about Afflatus Media: https://afflatusmedia.com

Email: dawn@afflatusmedia.com  

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________
With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

https://www.matrix.law/laura.html

Set up an appointment during her hours: laura@matrix.law

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________
Lucy Kelleher is the founder of Keep Them Loyal. In her "former" life as a litigation paralegal and elementary school teacher, she quickly learned how important building relationships was to a successful business. When she became a full-time entrepreneur, she realized that her relationships with clients and business partners was even more critical to her success. She no longer saw her contacts daily or even weekly! She had also started networking and needed to connect with potential referral partners and business resources. She began to create systems to ensure that she stayed connected as well as stayed “top of mind” to them.

She assists business owners grow their business by helping them build relationships with their clients and referral partners. We work one-on-one or in small groups to create their own client retention and referral programs by strategizing ways to stay connected.

What is a CRM? There are so many of them out there! How do I decide if I need one and then which one do I choose? Do they all cost money?

I have a stack of business cards from various events I have attended. What do I do with that stack of business cards?

I'm feeling overwhelmed that I am not handling the clients and leads that I have now - I'm hesitating in attending events and meeting new people. If I can't handle what I already have, how can I take on anything new?

What's a follow up process? How do I follow up? I can't meet everyone for coffee or talk to everyone I meet one-on-one. How do I decide who to meet and follow up with?

I network but I'm not getting anything out of it. What should I be doing?

Learn more about Lucy or connect with her during her GURU hours, on the first and third Wednesday monthly from 9:30-11am. These are open hours, but if you would like to lock in your time with Lucy, please use this optional scheduling link: https://calendly.com/lucykelleher/guru20min

Website: http://www.keepthemloyal.com/

Email: lucy@keepthemloyal.com

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________
As a fellow entrepreneur, Renie has the knowledge, understanding and passion required to help and care for the various needs an entrepreneur faces on a daily basis. Throughout her career, she has focused on assisting the small business owner, working with individual entrepreneurs, small businesses, and middle market companies in various industries. Her litigation background gives her an edge as she can draft agreements and negotiate transactions for you with dispute avoidance in mind.

You may want to ask questions related to:
What business form is best for my business?
Is my business ready to grow and what kind of investor would be a good fit for me and my company?
What is my personal liability for actions I take as an entrepreneur and what do I need to do to protect myself?
How can I efficiently and economically handle any business dispute that may arise?
Do I need to take any preventative law measures to protect my business from harm and to allow for growth and profitability?

_________________________________________________________________________

Renie Leakakos, Esq. is a detail oriented and entrepreneurial leader who has worked in various business settings as an attorney, manager, sales and marketing professional. Originally from Chicago, she moved to Southern California to study business management and psychology at Loyola Marymount University in Los Angeles. She went on to study law at Loyola Law School. Not only does Renie have “traditional” attorney work experience in a law firm setting as an associate and managing partner, she also has extensive hands on experience working in the corporate arena in sales and marketing. Her expertise is in corporate formation and compliance, contract negotiation, investment due diligence, business transactions and real property law.

In this Business Booster, Lindsay Wiley will explore the new 1099 contractor law - and what it means for your business, including:

1) Brief history of where this law came from and the current state of the law
2) Tax implications for your business
3) Advice given to Lindsay from IRS agents that she can impart on you

You will walk away from this Business Booster with:
- An understanding of the impact of - and the reason for - the law
- Steps to avoid penalties for your business
- Advice from experts on how to move forward

Lindsay Wiley is the President and owner of Wiley Financial Services, Inc. She is a CPA and will have an MBA in Accounting next month. Wiley Financial Services is a full-service accounting firm with over 20 years of experience in a variety of industries ranging from restaurant, biomedical, manufacturing, advisory firms, nurseries, event design firms, IT firms, and many more. Lindsay helps small businesses with their accounting, reporting, collections, and tax needs. She has exhaustive experience in full-cycle bookkeeping, reporting, and tax documentation.
wileyfinancialinc.com/

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

We are trying out a new idea for Writers' Lounge idea on the First and Third Wednesdays every month - Social Media Lab.

Writers' Lounge: Social Media Lab will be a time to work on drafting, posting, and scheduling social media posts for your business. It is intended to be a collaborative environment in which you can be productive but also bounce ideas off the group and get feedback. Come eat, chat, and post away with the support of other members!

Feel free to bring props for photographs. We will have Hera Hub's stash of flay lay props as well as tripods available for your use.

Hera Hub Carlsbad is proud to host Raven O'Neal from Stella Labs every Tuesday from 10am-12pm. The Women’s Business Center has partnered with Stella Labs to offer free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
To confirm your appointment with Raven O'Neal, please schedule a time via this link: https://calendly.com/ravenoneal/hhcarlsbad

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Raven:
https://sdwbc.ecenterdirect.com/signup

Cancellations: 
PLEASE be considerate of Raven's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so Raven can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program. 

ABOUT RAVEN: 
Raven O'Neal is the Marketing Director of Stella Labs, a women’s business accelerator that educates, equips, and propels female founders to successfully plans, launch, and scale their original businesses, thus positively impacting their local, national and global economies. As Marketing Director, Raven uses her entrepreneurial background to manage all branding, marketing, and communication tactics. She helps transform the entrepreneurial landscape by equipping founders with strategic solutions to launch and scale their businesses, and the marketing acumen, resources, and access to capital information needed to present innovative and effective companies to market. 

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Hera Hub Carlsbad is proud to host Raven O'Neal from Stella Labs every Tuesday from 10am-12pm. The Women’s Business Center has partnered with Stella Labs to offer free on-site one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
To confirm your appointment with Raven O'Neal, please schedule a time via this link: https://calendly.com/ravenoneal/hhcarlsbad

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Raven:
https://sdwbc.ecenterdirect.com/signup

Cancellations: 
PLEASE be considerate of Raven's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so Raven can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program. 

ABOUT RAVEN: 
Raven O'Neal is the Marketing Director of Stella Labs, a women’s business accelerator that educates, equips, and propels female founders to successfully plans, launch, and scale their original businesses, thus positively impacting their local, national and global economies. As Marketing Director, Raven uses her entrepreneurial background to manage all branding, marketing, and communication tactics. She helps transform the entrepreneurial landscape by equipping founders with strategic solutions to launch and scale their businesses, and the marketing acumen, resources, and access to capital information needed to present innovative and effective companies to market. 

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________
With her extensive skill and experience in molecular biology, immunology and virology, registered Patent Attorney Dr. King helps companies protect their intellectual property. Dr. King represents and counsels clients in domestic and international patent and trademark prosecution, negotiation of patent licenses, and trademark coexistence agreements. She also represents clients in opposition and infringement cases before the Trademark Trial and Appeal Board, federal courts, the International Trade Commission, and in Inter Partes Reviews in front of the Patent Trial and Appeal Board. Combining her law degree with her doctorate in Molecular Biology, Dr. King brings her legal expertise to bear on patent application preparation and prosecution, both foreign and domestic, in areas ranging from biotechnology, molecular biology, immunology and virology to diagnostics, medical devices, therapeutics, small molecules, and pharmaceuticals.

Example Questions:

1. What is the most cost-effective way to protect my idea?
2. What do I do if someone has taken my idea?
3. What is the best way to protect my name?
4. Should I get a copyright registration for my material?

I have over 10 years’ experience as a patent attorney. Before becoming an attorney, I obtained a doctorate degree in Molecular Biology, and a bachelor’s of science degree in Microbiology, as well as worked in the biotechnology industry for several years.

https://www.matrix.law/laura.html

Set up an appointment during her hours: laura@matrix.law

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________
As one of the foremost branding photographers and image-based branding strategists in San Diego, Nikkie Achartz has leveraged her background in psychology, marketing, and sales, to help hundreds of entrepreneurs create a visual brand that boosts relationships, referrals, and revenue.

Beyond photography, Nikkie helps clients develop a comprehensive visual marketing and sales strategy that integrates the right mix of psycho-graphic behavioral profiling, impact driven images, and sales model development to build the KNOW ⇨ LIKE ⇨ TRUST ⇨ BUY relationship. She believes sustained profitability is a result of strong brands, strong buying triggers, and a streamlined sales conversion process.

You may want to ask Nikkie Achartz questions related to:

Guidance in helping you identify a target market that will properly value your services – If I “niche” will I be leaving money on the table from other potential sources?
Identifying the compelling fears, pains, and desires of your ideal client – How are you ideally positioned to meet the needs/wants of your target audience?
Support matching your brand with the ideal target market – Do you want high end clients, but have a bargain basement brand?
Understanding how much time you must spend “on” your business vs. “in” your business – How do you get off the feast-famine income roller coaster that often comes with a service-based business?
Understanding your revenue funnel and how to move potential clients from “hello” to bigger ticket packages – How are you converting inquiries to income in a way that allows prospects to easily “buy in” to your services without causing instant sticker shock?
Ways to add value so you don’t get caught in the discounting trap – In what ways are you standing out in the crowd of your competitors without engaging in a “race to the bottom” pricing plan?
Website: www.SNAPSavvyStrategies.com

Email: nikkie@SNAPSavvyStrategies.com

Please join Payal Mehta as she shares some tax tips for the upcoming tax season. This Business Booster will cover the following topics:
- Tax planning for your business
- Important tax-related due dates
- Keeping tax records

Payal will discuss what steps should be taken in advance so that businesses can start collecting all the necessary information to file their taxes. She will also discuss tax planning tips, important due dates for business taxes and what tax records you should be keeping.

Payal Mehta, CPA has over 10 years of experience helping businesses with their tax & accounting needs. https://www.linkedin.com/in/payal-mehta-88a82176/

What is Writers' Lounge? 2 hours of dedicated time to work on anything you've been putting off.

Bring your lunch and come to eat, chat, and work with other Hera Hub members! Writers' Lounge will help you get guidance, feedback, and a sense of accountability not only with your writing projects, but also with any tasks you have been putting off in your business.

Writing is integral to all businesses, whether you are writing a book, blog articles, email content, website text, social media posts, project management tasks, or even product descriptions.

Regardless of WHAT you're working on, take advantage of this opportunity to commit to a set amount of time each week to focus on business and/or writing projects.

On second and fourth Wednesdays, our Content Writing & Editing GURU Alice Brzovic will be present as a resource to answer your content writing questions and provide valuable feedback.

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

____________________________________________
Open to Members and Non-Members!

Alice Brzovic conducts her Content Writing & Editing GURU Hours every second and fourth Wednesday during Writers' Lounge in Hera Hub Carlsbad's conference room. Come eat, chat, and write any content for your business with Alice!

Example questions you can ask Alice during GURU Hours:
- How can I improve my content?
- Where can I get topic ideas? 
- What do I do now that I finished writing my content? 
- How often should I publish new content?
- What should I do if I have writer’s block?
- How can I produce more content?

Alice Brzovic has been creating web content since the web was “the next big thing.” Her work for her clients has led to an increase in website traffic, appointments, and office visits. Whether her clients have a ton of content or none at all, Alice finds the key to what you want and need to say to start a relationship, grow your business, and stay top of mind with your customers.

Contact Email
  alice@writeforsmallbusiness.com
Website
  writeforsmallbusiness.com