Events Calendar

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Every Monday, we tap our member base for coaches, instructors, and counselors to lead a 20-minute mindfulness exercise to center ourselves and mentally prepare for the coming week. Through meditation, breathwork, and even sound healing, we gather together to begin the week as a community with our intentions firmly in place.

Dawn Ressel will host this special New Year meditation.
This is a relaxing, cleansing form of mediation with the theme of balance. Balance is not a static concept. Just like walking a balance beam, maintaining balance in our lives requires attention, focus, and continued re-evaluation and adjustment. This meditation will help you relax the body, clear the mind, and bring greater connection with the dynamic energy of balance. Dawn is a certified Max Meditation™ instructor with the Modern Mystery School.

Hera Hub's Global Sales Support Sub-Hub meets every first and third Monday at 10am. Welcome to all Hera Hub members who could use support in bringing in business!

We will start with introductions for any new members joining us, then engage in a hybrid mastermind/accountability roundtable discussion. Each member will have an opportunity to share her current business challenges and goals, and receive feedback and suggestions from the group. If common issues arise, embers may choose to focus the meetings on these "hot topics." The goal is to be flexible and support each other as we strive to make those sales and close those deals!

Hera Hub's Global Sales Support Sub-Hub is open to any Hera Hub members who would like support and accountability in driving sales and generating income in their business. This Sub-Hub meets on the 1st + 3rd Mondays from 10-11am. Join the conversation at facebook.com/groups/salessubhub. New members always welcome.

Here's how the group will run — Brief introductions around the circle - 2-3 sentences of who you are and what you do (10 min total)

Divided up time so each person gets 5 minutes (depending on group size) to lay out:
* What they accomplished from their list of tasks and goals last week
* What they are putting on their list for this week
* Any requests for resources or connections
(approx 30-45 min depending on group size for this section)

Last section of the meeting is open for anyone to ask for help with a business challenge.�(15-30 min as needed)

Meeting should be contained within 1.5 hours. If we complete early, we end early so we can get to work!

Helpful Group Interaction Guidelines —

1. Respect confidentiality — what other people share about their lives belongs to them and should stay with them.

2. Be present in the moment — keep devices to a minimum and stay attentive to whoever has the floor.

3. Hold yourself accountable to your own journey — only you can create the change you want.

4. Ask for what you want clearly and specifically — especially when it comes to how you’d like the group to support you.

5. Speak respectfully, without blaming, shaming, or fixing.

6. Ask permission before offering feedback or advice — if someone hasn’t specified, it’s best to start with “what kind of support would you like right now?”

7. Be willing to allow for mistakes — yours and other people’s.

8. Make space for humor and the unexpected — keeping an open mind allows for the flow of miracles.

9. Be on time and stay until the end — this helps everyone feel valued and respected.

10. Please mute all electronics — use vibrate if you have to be on call for anything critical.

Join us once a week a week to work on your business development! We encourage you to use this weekly time to work ON rather than IN your business. Business development can including following up on leads, creating that proposal that's been hanging on too long, working on your email or social media campaigns, anything that drives new business!

We will be using 25-min Pomodoros to hold each other accountable and take breaks as needed.

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Hera Hub GURU Valerie Grant has two decades of fundraising experience, helping obtain millions of dollars in funding for organizations across the globe. She is the principal owner of Grant Consulting Services LLC., a fundraising consulting firm, and as President of the Grant Professionals Association, San Diego Chapter, she is recognized in the community as a funding expert. Collectively, her team has 33 years of funding development experience and is committed to positively impacting organizations through funding development work.

Valerie is passionate about helping people and organizations to utilize available resources, including aiding private small and women-owned businesses in searching and applying for government contracts. She also assists nonprofit organizations through project development, comprehensive funding searches, expert grant management, and professional grant proposal writing services. She has secured funding for clients in the youth development, education, and human services fields from government, corporate and foundation funding sources.

Questions you may want to ask Valerie include:
- Is my business or organization eligible for grants or government contracts?
- What is the process to find and obtain grants and/or contracts?
- How do I cut through the red tape and obtain contracts with the government?
- Should my business become certified and why?

Valerie has a baccalaureate degree in Business Administration from Baker College in Flint, MI, and studied Social Work for two years at Norfolk State University in Norfolk, VA. At Grant Consulting Services, she practices what she preaches by helping others. Some of Valerie’s community involvement and volunteer work includes:
KOCT Board of Directors
Fashionkind Board of Directors
Grant Professionals Association San Diego County Chapter-President
North County Philanthropy Council-Mentor

Book your GURU appointment with Valerie here: https://calendly.com/grant-consulting-services/grant-guru-hour
Website: www.grantconsultingservices.com
Email: Valerie@grantconsultingservices.com  

- Open to Members and Non-Members -
Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

Dawn DeSantis, founder and CEO of Afflatus Media, is an SEO and inbound marketing specialist who helps businesses thrive online. Afflatus Media provides Search Engine Optimization services, inbound content marketing, social media management and website design and development.

Living in a relationship-driven economy where 90% of research begins with an online search, Afflatus Media equips your business with the marketing, tech and SEO strategies needed to reach your target audience.

Dawn is an ‘early adopter’ and her genuine curiosity combined with her innate ability to learn new software keeps her on the cutting edge, continuously adding new professional skills and tech solutions for growing businesses. A tenacious problem solver, she finds great satisfaction in helping business owners overcome the technical and implementation hurdles that so often stand in the way of growing and succeeding in business.

Questions you might ask Dawn during her GURU hours:
- How to speed up a slow website
- How to improve SEO and get your website to show up on page 1 of Google
- How to install Facebook pixel, Google Analytics, or Google Ads tracking codes
- How to set up Google My Business
- How to take a website backup/how to restore a backup
- Which software and tools best help you achieve your marketing goals

A huge part of Dawn’s work includes sorting through various clients’ business and technical structures, untangling the webs, optimizing their software, website, and other marketing tools for high speed and low drag. Dawn and her team are highly proficient at learning and adapting to any software due to clients’ needs. By providing their own servers, Dawn and her team manage multiple websites with thousands of monthly visitors, launch and manage multiple clients’ podcasts and run and manage ads on various platforms.

Learn more about Dawn or connect with her during her GURU hours, on the first and third Tuesday monthly from 12-1pm. These are open hours, but if you would like to lock in your time with Dawn, please use this optional scheduling link: https://calendly.com/afflatusmedia/seo-guru-hour  

Learn more about Afflatus Media: https://afflatusmedia.com

Email: dawn@afflatusmedia.com

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Hera Hub Carlsbad GURU Asako Okuma is a Financial Education Entrepreneur and Senior Marketing Director at Revolution Financial Management. She manages two San Diego offices as well as a team of associates, delivering trustworthy financial education and expertise to clients from all walks of life. 

As a GURU, Asako consults with entrepreneurs on the critical balance between personal and business finances; on the ultimate goal of separating the two; and on how to invest in both. She can guide you through savings plans in the absence of employer plans, debt consolidation and debt management planning, insurance, retirement, and benefit plans. 

You may want to ask Asako questions related to:

•How should I use my personal finances to support my entrepreneurial goals? What are the pros and cons of investing my own money into my business?
•What are the savings and tax consequences of my financial choices?
•How much insurance do I need and what types should I consider?
•Are there products where I can grow my money and still have access to it without penalty or taxation?
•What are the rules and regulations for tax-deferred accounts and benefit plans?
•Are there financial professionals who will work with me if I don't have a lot of money?
•How do I get out of debt?

Learn more about Asako or connect with her during her GURU hours, on the first and third Tuesdays monthly from 1-3pm. 
Website: https://financialrevolution.com/asakookuma
Email: aokuma16ALS@wfgmail.com  

*Calendly link to schedule your virtual GURU appointment with Asako: https://calendly.com/rfm_smd/30min*

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Lucy Kelleher is the founder of Keep Them Loyal. In her "former" life as a litigation paralegal and elementary school teacher, she quickly learned how important building relationships was to a successful business. When she became a full-time entrepreneur, she realized that her relationships with clients and business partners was even more critical to her success. She no longer saw her contacts daily or even weekly! She had also started networking and needed to connect with potential referral partners and business resources. She began to create systems to ensure that she stayed connected as well as stayed “top of mind” to them.

She assists business owners grow their business by helping them build relationships with their clients and referral partners. We work one-on-one or in small groups to create their own client retention and referral programs by strategizing ways to stay connected.

What is a CRM? There are so many of them out there! How do I decide if I need one and then which one do I choose? Do they all cost money?

I have a stack of business cards from various events I have attended. What do I do with that stack of business cards?

I'm feeling overwhelmed that I am not handling the clients and leads that I have now - I'm hesitating in attending events and meeting new people. If I can't handle what I already have, how can I take on anything new?

What's a follow up process? How do I follow up? I can't meet everyone for coffee or talk to everyone I meet one-on-one. How do I decide who to meet and follow up with?

I network but I'm not getting anything out of it. What should I be doing?

Learn more about Lucy or connect with her during her GURU hours, on the first and third Wednesday monthly from 9:30-11am. These are open hours, but if you would like to lock in your time with Lucy, please use this optional scheduling link: https://calendly.com/lucykelleher/guru20min

Website: http://www.keepthemloyal.com/

Email: lucy@keepthemloyal.com

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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As a fellow entrepreneur, Renie has the knowledge, understanding and passion required to help and care for the various needs an entrepreneur faces on a daily basis. Throughout her career, she has focused on assisting the small business owner, working with individual entrepreneurs, small businesses, and middle market companies in various industries. Her litigation background gives her an edge as she can draft agreements and negotiate transactions for you with dispute avoidance in mind.

You may want to ask questions related to:
What business form is best for my business?
Is my business ready to grow and what kind of investor would be a good fit for me and my company?
What is my personal liability for actions I take as an entrepreneur and what do I need to do to protect myself?
How can I efficiently and economically handle any business dispute that may arise?
Do I need to take any preventative law measures to protect my business from harm and to allow for growth and profitability?

_________________________________________________________________________

Renie Leakakos, Esq. is a detail oriented and entrepreneurial leader who has worked in various business settings as an attorney, manager, sales and marketing professional. Originally from Chicago, she moved to Southern California to study business management and psychology at Loyola Marymount University in Los Angeles. She went on to study law at Loyola Law School. Not only does Renie have “traditional” attorney work experience in a law firm setting as an associate and managing partner, she also has extensive hands on experience working in the corporate arena in sales and marketing. Her expertise is in corporate formation and compliance, contract negotiation, investment due diligence, business transactions and real property law.

Learn more about Renie's practice at LeakakosLaw.com.
Email Janet@LeakakosLaw.com to schedule your complementary Guru session with Renie.

The purpose of this Business Booster is to prepare you to be in the most effective position to lead themselves and their business in 2021.

You will learn:
- 3 areas of focus to ensure success in 2021 and beyond
- How to ensure you are focused on the right thing when distractions arise
- Tips to help strengthen $ performance

You'll walk away with:
- Clarity on the business you are actually in and why that matters
- Clear goals and objectives to guide your 2021 activities
- Tips on weekly activities that will ensure you meet their goals

Lisane Basquiat is an advocate for supporting human beings in remembering who they are, why they are here, and discovering what they can accomplish externally when they commit to a healthy relationship with themselves.

She is the founder and CEO of Shaping Freedom, a personal growth company that trains individuals on how to gain empowerment through internal congruence and spiritual alignment with the goal of healthier and stronger familial dynamics and legacy. She also owns Hera Hub Carlsbad and is the co-administrator (along with her sister) of the Jean-Michel Basquiat Estate, the role of which is to honor their brother by maintaining and caring for his legacy and to make his art more accessible to global audiences.

Women’s Business Center (WBC) Training, Mentorship and Business Development Hours are FREE and open to the public in San Diego County - by appointment.

Hera Hub Carlsbad is proud to host Jeníca Ganem from the Women’s Business Center. She provides free virtual one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
Jeníca is available on Wednesdays at 11am and 12:15pm. To confirm your appointment with her, please schedule a time via this link: https://calendly.com/jganem/hera-hub  

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Jeníca: https://sdwbc.ecenterdirect.com/signup

CANCELLATIONS: PLEASE be considerate of Jeníca's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so she can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program.

ABOUT JENICA:
Jeníca is an accomplished marketing professional with experience in creative problem solving and a keen attention to detail. With an extensive record of designing and executing strategies that ensure brand clarity and visibility, Jeníca is effective at engaging customers and optimizing their business processes. From the psychology of branding to the fine detail of supporting graphics, from the design of simple systems to the creation of comprehensive social media campaigns, she lends her careful attention to creating a coherent relationship between business and owner, maximizing the potential for success.

Over the past 20 years, Jeníca has worked with small businesses and entrepreneurs to assist them in establishing and broadening their reach and success. Her work has been featured at Capital Hill, in the Federal Department of Education; in both the Los Angeles and San Diego Unified School Districts; and at the campus of the University of California, Los Angeles.  

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Writer’s Lounge is simply a way to carve out time and space to write in a comfortable environment. Members enjoy the sense of accountability to work on writing their blog, bio, book, or…

Each week one of our professional writers will be on site to help give you input/feedback. Simply write alone or swap writing projects with others.

Be encouraged, inspired, and held accountable by your peers! What else will get you writing regularly?

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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After spending the majority of her professional career as an HR Leader in various startup and non-profit organizations, Hera Hub GURU Cheryl St. Cyr embarked on a new journey as an HR Consultant with a few trusted and talented colleagues - and never looked back! In this new direction, Cheryl has had the opportunity to collaborate with accomplished and brilliant professionals, all working towards the same goal of creating the most efficient business processes possible.

Cheryl is obsessed with structure and problem (read: puzzle) solving, and both skills lend themselves well to the world of people culture and human capital compliance. Smart business owners recognize the part their people play in synergistically making them the top choice for their customers. Cheryl partners with leaders to not only take the worry out of managing the complex world of employment, but also to provide insight and strategy for culture definition and improvement. Cheryl is a Thought Leader in the People and Culture movement but understands the paperwork and policies needed to have flawless execution in order to support the vision.

You may want to ask Cheryl questions related to:

* What documentation, posters, practices, and procedures do I need to have in place as a business owner to maintain compliance with state and federal laws?

* Why does my small business need a Company Handbook? Job Descriptions? Mission, vision, and values? Performance management process?

* How do I start a/multiple benefits program(s) for my team members? Medical, dental, vision?401k? Health and wellness? Professional development?

* What are key components to team member retention and acquisition? Sourcing ideas? Non-monetary incentives? Culture and branding opportunities?

* How can I better structure my organization in order to optimize workflow and communication dissemination?

Cheryl has experience in the following areas:

Conflict resolution • Grievance processes • Internal investigations • Management-employee communications • Onboarding and offboarding procedures • Employee paperwork • Handbook creation and updates • Performance management • Professional development and planning • Intranet structures • HRIS implementation and administration • Full-cycle recruiting • Retention strategies • Salary reviews and compensation analysis • Benefits administration • Job descriptions and profiles • Succession planning • Payroll setup and administration • Bonus structures • Company branding strategies • Executive and leadership coaching • Non-monetary rewards and benefits • State and local employment law compliance • Workers’ compensation claims • HR file records and retention policies • HR audits • Interim HR leadership • FMLA/LOA/CFRA/PDL administration • Mission, Vision, Values creation facilitation • Diversity and inclusion strategies • Skills assessments • Wellness programs • Employee engagement and satisfaction surveys and action plans

You can meet with Cheryl every Thursday 1:30-2pm using either of the following methods:

Google Meeting ID: meet.google.com/wdp-vtwf-pag

Call-In Number: (‪US‬)‪+1 731-501-1948‬, PIN: ‪224 318 907#‬

Website: www.linkedin.com/in/cherylstcyr/

Email: cherylmstcyr@gmail.com

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Presentation on Nonviolent Communication from Rachel Alexandria, with discussion to follow.  

For members who want to learn from, discuss with, and support each other in the pursuit of being actively anti-racist. Members meet twice monthly to share information on pre-selected topics and engage in targeted activities such as phone banking, letter writing, and more.

Meetings: Every other Thursday, 4pm PT.
In this group, we will practice anti-racism with the goal of becoming and helping each other to become antiracists. We will learn from each other, and we will share with each other. We will always be respectful of each other and we will follow the guidelines to keep this a safe space.

New members always welcome! Join the conversation in our Sub-Hub Facebook group: facebook.com/groups/coconspiratorssubhub

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Sarah Yasukochi is a brand builder and integrated marketing strategist. She is the Founder of House Collective, a boutique marketing agency for purpose-driven entrepreneurs in the health, wellness and green living space who want to elevate their brands, grow sales, and achieve a sustainable competitive advantage. 

Sarah has created brand blueprints and marketing frameworks that have resulted in triple digit increases in client web traffic, social media followers, and sales conversions. Sarah’s clients have become industry leaders, fast growing companies, and 8-figure businesses.

Before starting House Collective, Sarah worked close to 20 years as a senior marketer for Fortune 500 and Global 2000 corporations. With an MBA from Point Loma Nazarene University, she has taught undergraduate courses in marketing at University of California San Diego Extension and Southern New Hampshire University. As a proven brand builder, Sarah has also launched multiple award-winning retail and service-based businesses and has been featured in San Diego Magazine and CEO Mom Magazine. 

With a passion for the personal development industry, Sarah attributes much of her success to mindset and magic as much as marketing. She is also a creative and aspiring author currently working on a multimedia book that blends short stories, poetry and art. She lives in Oceanside, California.

You may want to ask Sarah questions related to:

- What types of marketing activities can I do on my own (or with a small team) to launch a new business, service or offering?

- What are some best practices for specific social media channels?

- What are some recommended tools and software solutions to help me manage my marketing and social media activities?

- How do I build the marketing strategy for my brand? 

Learn more about Sarah or connect with her during her GURU hours, every Friday from 10-11am. Please use the following link to schedule your time slot with Sarah: https://calendly.com/sarahyasukochi/diy-marketing-guru-hours

Website: housecollectivesd.com

Description:Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Digital subject matter experts step up each week to give live audits (feedback) to members on their digital platforms. Examples: LinkedIn profiles, Facebook pages, Instagram grids.

Looking to name or rename your business, product, or service? Felena will use her 20 years of marketing experience to giving you feedback and guidance.
This is first-come first reviewed, so be on time!
Sessions will be recorded and shared, so you can review what was said and learn from each other.

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Every Monday, we tap our member base for coaches, instructors, and counselors to lead a 20-minute mindfulness exercise to center ourselves and mentally prepare for the coming week. Through meditation, breathwork, and even sound healing, we gather together to begin the week as a community with our intentions firmly in place.

Please join us for Mindful Mondays - 30 minute morning sessions that are member-hosted and focused on mindfulness to prepare for the week ahead.

As we focus on our breath and breathe into the heart, we will move into stillness and peace.
Letting Go - Being in the moment - Opening up to possibilities.
Transform your emotional energetics by tapping into your heart intelligence.

Elaine Bryan is a holistic nutritionist, registered yoga teacher, and reiki Master

Here's how the group will run — Brief introductions around the circle - 2-3 sentences of who you are and what you do (10 min total)

Divided up time so each person gets 5 minutes (depending on group size) to lay out:
* What they accomplished from their list of tasks and goals last week
* What they are putting on their list for this week
* Any requests for resources or connections
(approx 30-45 min depending on group size for this section)

Last section of the meeting is open for anyone to ask for help with a business challenge.�(15-30 min as needed)

Meeting should be contained within 1.5 hours. If we complete early, we end early so we can get to work!

Helpful Group Interaction Guidelines —

1. Respect confidentiality — what other people share about their lives belongs to them and should stay with them.

2. Be present in the moment — keep devices to a minimum and stay attentive to whoever has the floor.

3. Hold yourself accountable to your own journey — only you can create the change you want.

4. Ask for what you want clearly and specifically — especially when it comes to how you’d like the group to support you.

5. Speak respectfully, without blaming, shaming, or fixing.

6. Ask permission before offering feedback or advice — if someone hasn’t specified, it’s best to start with “what kind of support would you like right now?”

7. Be willing to allow for mistakes — yours and other people’s.

8. Make space for humor and the unexpected — keeping an open mind allows for the flow of miracles.

9. Be on time and stay until the end — this helps everyone feel valued and respected.

10. Please mute all electronics — use vibrate if you have to be on call for anything critical.

Join us once a week a week to work on your business development! We encourage you to use this weekly time to work ON rather than IN your business. Business development can including following up on leads, creating that proposal that's been hanging on too long, working on your email or social media campaigns, anything that drives new business!

We will be using 25-min Pomodoros to hold each other accountable and take breaks as needed.

Hera Hub's Global Marketing Sub-Hub is open to any Hera Hub members in marketing-related fields OR who want to spend focused time on marketing their own businesses. This Sub-Hub meets on the 2nd + 4th Mondays from 10am-11am.  Join the conversation and learn about upcoming meeting topics at facebook.com/groups/marketingsubhub. New members always welcome!

The 2nd Monday monthly will be a Marketing Power Hour in which we will actually be doing marketing work. The Power Hour will kick off with a 5-10 min chat on the marketing tasks that you intend to accomplish during the hour and any brief questions for the group. Next, the group will spend some focused time getting their marketing work done, either for themselves or their clients. Dialogue is optional during this time, and members may stay on the Zoom line as long as needed to accomplish their marketing tasks.

[Unofficial] Book Club / Marketing Sub-Hub Meeting: Seth Godin's "The Practice: Shipping Creative Work"

Felena: "I just read Seth Godin's book, 'The Practice: Shipping Creative Work'.
I FEEL THIS IS ONE OF THE MOST IMPACTFUL BOOKS I'VE READ ALL YEAR!
Please do your best to read or listen to the book. (I will also post some videos and blogs about it). I promise it will be WELL worth your time and will be a perfect kick-start to 2021!"
Even if you aren't able to finish the book, come to discuss a reset on creative abundance!
https://www.amazon.com/.../ref=cm_sw_r_cp_api_glc_fabc...

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Description: Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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As one of the foremost branding photographers and image-based branding strategists in San Diego, Nikkie Achartz has leveraged her background in psychology, marketing, and sales, to help hundreds of entrepreneurs create a visual brand that boosts relationships, referrals, and revenue.

Beyond photography, Nikkie helps clients develop a comprehensive visual marketing and sales strategy that integrates the right mix of psycho-graphic behavioral profiling, impact driven images, and sales model development to build the KNOW ⇨ LIKE ⇨ TRUST ⇨ BUY relationship. She believes sustained profitability is a result of strong brands, strong buying triggers, and a streamlined sales conversion process.

You may want to ask Nikkie questions related to:

- Guidance in helping you identify a target market that will properly value your services – If I “niche” will I be leaving money on the table from other potential sources?
- Identifying the compelling fears, pains, and desires of your ideal client – How are you ideally positioned to meet the needs/wants of your target audience?
- Support matching your brand with the ideal target market – Do you want high end clients, but have a bargain basement brand?
- Understanding how much time you must spend “on” your business vs. “in” your business – How do you get off the feast-famine income roller coaster that often comes with a service-based business?
- Understanding your revenue funnel and how to move potential clients from “hello” to bigger ticket packages – How are you converting inquiries to income in a way that allows prospects to easily “buy in” to your services without causing instant sticker shock?
- Ways to add value so you don’t get caught in the discounting trap – In what ways are you standing out in the crowd of your competitors without engaging in a “race to the bottom” pricing plan?

Schedule your GURU Hours appointment with Nikkie here: https://snapsavvystrategies.as.me/HH-GURU
Website: www.SNAPSavvyStrategies.com
Email: nikkie@SNAPSavvyStrategies.com

Get Your Books Ready for 2020 with Kelly O'Hara. Kelly will guide us through the year end accounting and tax wrap up during this Business Booster.
Members can expect to walk away with:
-Year end accounting & bookkeeping tricks and tips to consider
-1099 best practices
-Maximizing deductions and getting organized for taxes
Kelly will show real time examples of QuickBooks Online (QBO) errors, fixes, and alternatives to using an accounting software. You'll also walk away with a year-end check list.
Kelly is a CPA and Entrepreneur enthusiast. She loves to teach and mentor around all things money and accounting.

Women’s Business Center (WBC) Training, Mentorship and Business Development Hours are FREE and open to the public in San Diego County - by appointment.

Hera Hub Carlsbad is proud to host Jeníca Ganem from the Women’s Business Center. She provides free virtual one-on-one business consulting to help entrepreneurs plan, launch, manage and grow their businesses.

PLEASE READ!
Jeníca is available on Wednesdays at 11am and 12:15pm. To confirm your appointment with her, please schedule a time via this link: https://calendly.com/jganem/hera-hub  

Before the meeting, please take a few minutes to complete this short assessment so you can get the most from your time with Jeníca: https://sdwbc.ecenterdirect.com/signup

CANCELLATIONS: PLEASE be considerate of Jeníca's full schedule when booking your appointment, as time slots are extremely popular and can book up weeks in advance. If you cannot make your appointment, make sure to cancel through Calendly well in advance so she can open up your appointment to another entrepreneur. Multiple cancellations will result in disqualification from the program.

ABOUT JENICA:
Jeníca is an accomplished marketing professional with experience in creative problem solving and a keen attention to detail. With an extensive record of designing and executing strategies that ensure brand clarity and visibility, Jeníca is effective at engaging customers and optimizing their business processes. From the psychology of branding to the fine detail of supporting graphics, from the design of simple systems to the creation of comprehensive social media campaigns, she lends her careful attention to creating a coherent relationship between business and owner, maximizing the potential for success.

Over the past 20 years, Jeníca has worked with small businesses and entrepreneurs to assist them in establishing and broadening their reach and success. Her work has been featured at Capital Hill, in the Federal Department of Education; in both the Los Angeles and San Diego Unified School Districts; and at the campus of the University of California, Los Angeles.  

ABOUT WBC:
The San Diego & Imperial WBC is a partner of the US Small Business Administration (SBA) and is hosted by Southwestern College at the Center for Business Advancement in National City. The WBC provides training, mentoring, business development and financing opportunities for entrepreneurs throughout San Diego and Imperial County.

For more information and a full calendar of WBC’s trainings, events and activities, please visit https://sdwbc.ecenterdirect.com/events

Writer’s Lounge is simply a way to carve out time and space to write in a comfortable environment. Members enjoy the sense of accountability to work on writing their blog, bio, book, or…

Each week one of our professional writers will be on site to help give you input/feedback. Simply write alone or swap writing projects with others.

Be encouraged, inspired, and held accountable by your peers! What else will get you writing regularly?

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!

 *This event is open to any Hera Hub member who is making or has made the transition from solopreneur to team leader for her business. Any and all members who think they would benefit from the From Solo[preneur] to Scaled Sub-Hub are welcome to attend!   
  
At Hera Hub, we strive to serve members in all phases of business ownership. We have identified a need in members who have graduated from being the only person working both in and on their business to hiring contractors or employees. Being a team leader whose goal it is to work ON rather than IN the business comes with an entirely new set of challenges and required skills. The From Solo[preneur] to Scaled Sub-Hub is new group of similarly-situated members within our community who meet regularly to share ideas, support, and educate each other on the path to becoming true CEOs of their businesses.

Meeting presenters and topics:
4/16 - Gwen Beren - Staying Within Your Zone of Genius
5/14 - Nikkie Achartz - Post-Scale Profitability
6/11 - Lucy Kelleher - Delegation Best Practices
7/9 -  Lisane Basquiat - How to Interview and Hire the Right People  
8/13 - Nicole Hagaman - Work/Life Balance
9/10 - Virginia Rodriguez - Defining & Sharing Your Vision
10/8 - Valerie Grant - Managing Team Members: Sharing Best Practices  
11/12 - Renie Leakakos - AB5/Independent Contractor Navigation  
12/10 - Lindsay Wiley - Building to Sell Your Biz
1/14 - Jessica Hornbeck - Refining Your Onboarding Process

 **We have a From Solo[preneur] to Scaled Sub-Hub Facebook group in which you can ask questions, share resources, and get to know the other members. Join the conversation at facebook.com/groups/scaledsubhub. New members always welcome!

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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Jessica Hornbeck is a seasoned entrepreneur with over twenty years experience navigating corporate, nonprofit and small business organizations with such fervor that she has been able to boil down lessons learned into a thoughtful and easy-to-grasp approach that has created value add for her clients, team, and community. A "big picture thinker," Jessica thrives on working with business owners to build financial systems and workflow foundations to help them do more with less; maximize their limited time; and grow both their income and freedom.  

You may want to ask Jessica questions related to:

Learn more about Jessica and connect with her during her GURU hours, on the second and fourth Thursdays monthly from 12-1pm: https://calendly.com/jessica_hornbeck/guru-hours

Website: bigpicresults.com

Email: jessica@bigpicresults.com

- Open to Members and Non-Members -

Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!

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After spending the majority of her professional career as an HR Leader in various startup and non-profit organizations, Hera Hub GURU Cheryl St. Cyr embarked on a new journey as an HR Consultant with a few trusted and talented colleagues - and never looked back! In this new direction, Cheryl has had the opportunity to collaborate with accomplished and brilliant professionals, all working towards the same goal of creating the most efficient business processes possible.

Cheryl is obsessed with structure and problem (read: puzzle) solving, and both skills lend themselves well to the world of people culture and human capital compliance. Smart business owners recognize the part their people play in synergistically making them the top choice for their customers. Cheryl partners with leaders to not only take the worry out of managing the complex world of employment, but also to provide insight and strategy for culture definition and improvement. Cheryl is a Thought Leader in the People and Culture movement but understands the paperwork and policies needed to have flawless execution in order to support the vision.

You may want to ask Cheryl questions related to:

* What documentation, posters, practices, and procedures do I need to have in place as a business owner to maintain compliance with state and federal laws?

* Why does my small business need a Company Handbook? Job Descriptions? Mission, vision, and values? Performance management process?

* How do I start a/multiple benefits program(s) for my team members? Medical, dental, vision?401k? Health and wellness? Professional development?

* What are key components to team member retention and acquisition? Sourcing ideas? Non-monetary incentives? Culture and branding opportunities?

* How can I better structure my organization in order to optimize workflow and communication dissemination?

Cheryl has experience in the following areas:

Conflict resolution • Grievance processes • Internal investigations • Management-employee communications • Onboarding and offboarding procedures • Employee paperwork • Handbook creation and updates • Performance management • Professional development and planning • Intranet structures • HRIS implementation and administration • Full-cycle recruiting • Retention strategies • Salary reviews and compensation analysis • Benefits administration • Job descriptions and profiles • Succession planning • Payroll setup and administration • Bonus structures • Company branding strategies • Executive and leadership coaching • Non-monetary rewards and benefits • State and local employment law compliance • Workers’ compensation claims • HR file records and retention policies • HR audits • Interim HR leadership • FMLA/LOA/CFRA/PDL administration • Mission, Vision, Values creation facilitation • Diversity and inclusion strategies • Skills assessments • Wellness programs • Employee engagement and satisfaction surveys and action plans

You can meet with Cheryl every Thursday 1:30-2pm using either of the following methods:

Google Meeting ID: meet.google.com/wdp-vtwf-pag

Call-In Number: (‪US‬)‪+1 731-501-1948‬, PIN: ‪224 318 907#‬

Website: www.linkedin.com/in/cherylstcyr/

Email: cherylmstcyr@gmail.com

Get ready to state your goals, then work toward your goals in 25 min chunks of time with the virtual support of other Hera Hub members. No need to look pretty; just have your to-do list ready and arrive ready to work for as long as your schedule allows. Hope to see you there!