Below is a comprehensive list of Hera Hub programming.  Please note… not all programming is offered at each location.  Please check, to see details on what’s offered at the location nearest you.



Business Boosters

Business Boosters are a one-hour weekly facilitated discussion on a pertinent business topic. The conversation is hosted by a fellow Hera Hub member on an area of their expertise. It is a great way for the host to gain exposure within the community on their skill set and business, as well as practice their presentation and facilitation skills in a safe space. Business Boosters are one of the best ways for members to learn entrepreneurial and self-growth tools and stay “up-to-date” on important business topics. They are also the easiest way for members to meet one another and build new relationships.

Past Business Booster topics: budgeting, LinkedIn, branding, filing trademarks, Instagram, negotiations, CRM software, legal updates, and more.

Women in the Business Booster Program at Hera Hub

Feedback Fridays

Feedback Fridays gives members the opportunity to receive constructive feedback on their digital footprints from experts within our global community. Every week, a different featured member-expert screen-shares each participant’s digital materials and provides real-time feedback on what the participant can do to improve. Sharing all of the screen(s) and the feedback with the entire group has the dual result of helping participants learn from each others’ audits, while giving the host additional opportunities to showcase their knowledge in the Hera Hub community. Some recent Feedback Friday audit topics: LinkedIn profile, Instagram branding, SEO, customer review management, business Facebook profile, and website build-out.

Monthly Happy Hours and Lunches

Every month, members have an opportunity to network and connect with other at either our member-only Happy Hour or Lunch (alternates monthly). Food and drink are provided, which is a bonus perk of being a member! We like to mix things up with these monthly events, planning some in our space and some at outside venues. In addition to our bi-annual Business Acceleration Expo, annual Hera Heroine Awards, and Thanksgiving Potluck, here are some examples of our recent monthly events:

  • Blind Wine Tasting
  • Salsa Dancing Lessons
  • Canyon Hike
  • Family Game Night

Global Sub-Hubs

Sub-Hubs are global, member-led, affinity groups, which meet regularly to share resources and support one another. Some Sub-Hubs are industry-specific, others have risen from common interests or goals, while others are based on the phase of business shared by the members. Each Sub-Hub has a private Facebook group for the sharing of resources, discussion, and events. The members of each group decide upon the format and structure of the virtual meetings. New members are always welcome, as are suggestions for new Sub-Hubs. Email with questions or to be added to any of the groups.

A list of Sub-Hubs can be found at

Mindful Mondays

Every Monday, we tap our member base for coaches, instructors, and counselors to lead a 20-minute mindfulness exercise to center ourselves and mentally prepare for the coming week. Through meditation, breathwork, and even sound healing, we gather together to begin the week as a community with our intentions firmly in place.

Virtual Coworking

Hera Hub provides daily chunks of time in which members are invited to sign on, say hello, set forth their goals, and work in 25-min “Pomodoro” intervals to be productive and briefly check in with each other. Having these predesignated Virtual Coworking appointments set aside on their calendars to accomplish their tasks has proven to be an effective productivity and time management technique for many of our members in all walks of life.

Biz Dev Power Hour

Entrepreneurs wear many hats. One hat that often gets shoved to the back of the closet is “sales”, or as we prefer to call it… “business development”. Every week, Hera Hub members come together weekly to share, collaborate and work on specific business development goals in a supportive setting. Members attend seeking strategies and tactics that increase opportunities for upleveling their messaging, reaching their target audience, creating a sales cycle, aligning with strategic alliances and more through a mastermind format. They set specific business development goals at the end so they stay committed to working ON their business instead of just IN their business.

Global Challenges

Hera Hub hosts several Global Challenges throughout the year, focusing on the all-important goal of working “on” your business versus “in” your business. Challenge themes include Video, Marketing, Writing, and Sales, and the duration of each ranges from 1 to 8 weeks depends on the theme. Each Challenge is conducted through a private Facebook group through which participating members are encouraged to introduce themselves and their businesses, seek support for their goals, and share wins. Not only do our Global Challenges provide the accountability that entrepreneurs need to move their businesses forward, but they are a wonderful opportunity for members in other locations to get to know each others’ businesses and connect.

Writers’ Lounge: Eat, Chat, Work

If you have been putting off writing that blog, book, bio, web or sales copy, Writers’ Lounge is the perfect solution to setting time aside to get these writing goals accomplished. Hera Hub’s Writers’ Lounge is a way to carve out time and space to write in a comfortable, supportive environment with a sense of accountability. This weekly event is designed for ALL members who need to do writing or work on projects of any kind. Hosted for a 2-hour block during noon weekly, we encourage our members to bring their lunches and laptops into the conference room, catch up with one another, bounce ideas off the group, and get some work done. From full-time authors to business bloggers to the everyday entrepreneur, everyone can benefit from attending!

Think Tank

In addition to networking, some of our larger events give one or two members an opportunity to tap into the perspective of the crowd on a new business concept or pivot. The “featured” members are allotted three minutes to explain their concepts or ideas to the community. They then elicit feedback through their own a written survey comprised of three specific questions. Members use Think Tank to obtain high level feedback on target markets, pricing strategies, potential strategic alliances, and gauge interest before setting up additional focus groups.

Plus Programs

While Hera Hub membership offers a great deal of support through weekly and regular events, we recognize that members may need additional assistance as they launch and grow their businesses. Our “PLUS” programs offer one-on-one support sessions, which can be leveraged on a one-time basis or monthly/ongoing basis. Each session is just a $99 add-on to the member’s membership. Learn more

Plus program examples:

Framework – How do I know if I have a viable business concept?

Foundation – How do I build a solid platform for my business? (using the StepsToStartup platform)

Financial Modeling – How can I build a profitable venture?
Goal Setting and Accountability – How do I make sure I stay on track?
Workshop Success Fundamentals – How can I get butts in seats at my next workshop?

Virtual Assistant Program

Are you bogged down by small tasks that are keeping you from really growing your business? Hiring a Virtual Assistant (VA) can help you and your business flourish efficiently and affordably. We have a team of trained VA’s in the Philippines who can professionally handle administrative tasks, minimize repetitive work, manage social media, make edits to your website, organize your schedule, help manage your email, and much, much more. Learn more at

Flight Club Annual Retreat

Each year Felena Hanson takes a select group of women on a unique adventure to places that allow them to step out of their business and paint a picture of an ideal future. These 4-day – 14-day retreats are an exclusive opportunity to really take your business to the next level.

The inaugural Flight Club retreat took place in Greece (2015). Since then, retreats have taken place in Sweden, and on the beautiful island of Catalina, off the coast of California. Every year we adventure to a new place!




Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with both members and non-members to answer questions they may have on a variety of topics related to their field. We have GURUS in a variety of fields, including Marketing, Branding, Finance, Taxes, Law, Human Resources, Grant Funding and more.

Think of it like “office hours” with your professor. GURU hours are a wonderful way to get free advice from business experts. You can drop by Hera Hub during the posted GURU hours, or contact the GURU in advance to make an appointment. Please check to see details on what’s offered at the location nearest you.

Learn more about our GURU program via this short video.

Business Acceleration Expo & Open House

Set your business up for success and prepare to take flight with this resource-packed biannual event. Open to both members and non-members, this free event is geared toward female entrepreneurs and small business owners who are tired of going it alone and looking for a supportive community of inspired and driven entrepreneurs. Our Business Acceleration Expo is an action-packed day of open office hours, workshops, mentoring, coworking and relationship building that will take your business to a higher, more productive and more profitable level. We host eight half-hour workshops presented by our GURUs — experts in fields of marketing, client retention, branding, finance and more. These workshops focus on a number of different topics specifically geared toward supporting entrepreneurs like you in growing their businesses. Lunch is provided, and several local businesses also provide complimentary services and refreshments. Hosted in January and August. Hear what past attendees had to say about the event.

Art Gallery and Art Receptions

Hera Hub is proud to support local female artists by displaying their work for several months throughout our space. We host a formal opening reception shortly after each exhibition is installed. This evening event is open to the public and gives the local community the opportunity to meet and interact with the artist(s). All of the artwork is for sale and is available to be viewed Monday – Friday from 9am – 5pm. Stay tuned for our new page featuring our currently featured artists and their works available to purchase at Hera Hub!

Strategic Planning Day

This 8 hour workshop will help you build a visual road-map for the next 12 months… to think bigger and identify the resources you need to make your goals a reality. Open to both members and non-members.

The workshop is for women who:
• Find it challenging to carve out the time to really build a strategic plan
• Want some guidance on next steps and future direction
• Are ready to take their business to the next level!

Get first-hand experience from past participants – watch this video.


This platform will walk you through the 17 foundational steps of business building.
The process includes… Customer discovery, Business model canvas, Naming, Licensing & permits, Banking & credit card set-up, Record keeping, Entity set-up, Tax set-up, Pricing, Branding, Marketing plan, Online presence, Contracts, Insurance, Team, Systems & organization, Raising startup capital

Access at
Video overview

48-Hour Business Launch Bootcamp

Have you always wanted to start a business but want support to make sure you get off to a great start? Do you have a great idea for an additional business but can’t find the time to flesh out the concept? Then the 48-Hour Business Launch Bootcamp was made for you! A full weekend of hashing out every component of starting your dream business.

We will provide the perfect space, templates, and a safe/supportive community for you to get your ideas in motion. Better than a business plan, we will use the online platform to walk you through the 17-steps to building the foundation of your business.

Testimonials from prior events –

Growth Academy

This program guides business owners through eight essential growth steps. The nine week course consists of an online learning platform and weekly group Zoom meetings. This time will be used to receive feedback, brainstorm ideas, connect with guest experts, and build a community among the participants.

The program covers all aspects of business growth…