Felena Hanson Bio

Full Bio (shorter versions below) 

Felena is a long-time entrepreneur and marketing maven. Her career has spanned everything from technology start-ups to higher education. In 2003, she set off to become an entrepreneur after her position as director of marketing was eliminated due to the sale of the venture-backed firm for which she worked. She has never looked back and proudly calls herself unemployable! 

When Felena launched her first business, Perspective Marketing, she found her passion for supporting other female entrepreneurs through leadership roles with several professional women’s organizations, including Women’s Global Network and Ladies Who Launch.

In 2010, Felena recognized the trend of the gig economy and the rise of coworking spaces. After nine months of research, she saw a gap in the market for a space that was especially welcoming to women. She launched her first coworking space in San Diego, California, in 2011 and has since built six additional locations across the country. Hera Hub, named after the Greek Goddess of Women, still stands out in the sea of thousands of coworking spaces. This is not only due to its spa-inspired elements but also because of the robust business support.  In addition to in-person, community-building events, the online platform provides members with daily mentoring, accountability, and educational sessions to keep them connected and productive. 

Over the last decade, Hera Hub and its family of brands have helped over 13,000 women start or grow their businesses.  Felena is on a mission to reach over 20,000 women.

Hera Hub is a Certified Public Benefit Corporation, which commits the company to higher standards of purpose, accountability, and transparency. 

In addition to just-in-time business acceleration through daily programming and GURUS, Felena created two virtual business accelerator programs, which are part of the organization’s public benefit mission. Each year, hundreds of business owners access these programs for free. In 2022, Hera Hub’s partners, such as the Women’s Business Center, the Small Business Development Center, and the National Community Investment Coalition, granted close to $200,000 in tuition fees to small business owners.  Learn more: www.LaunchAndGrow.org.

Felena is a published author and international speaker.  Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.

Felena is also an expert interviewer with a YouTube series, WomenWhoExit, and a long-running podcast.

She is passionate about education, earning her Bachelor’s degree in Marketing from the University of San Diego and her MBA from California State University Dominguez Hills.  She taught Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising and at California State University Dominguez Hills for the MBA online program for eight years.

Hera Hub has received national media attention from publications such as Inc Magazine, BBC, Bloomberg, Entrepreneur, Bloomberg, Mashable, and the New York Times – https://herahub.com/press.

AWARDS & RECOGNITION
📍“Pioneer in Commercial Real Estate” winner – San Diego Magazine, 2024
📍”Women Business Owner of the Year” winnert – International Association of Women, 2022
📍”Woman Business Owner of the Year” finalist – National Association of Women Business Owners, 2021
📍”Innovation and Economic Opportunity Award” winner – LEAD San Diego, 2019
📍”Growth Through Licensing” winner – Small Business Administration, 2018
📍“Cool Women Award” winner – Girl Scouts, 2017
📍“Fastest Growing Business Award” winner – National Latina Business Women’s Association, 2016
📍”Small Business Champion of the Year” winner – San Diego Small Business Administration, 2015
📍“Women Who Move the City Award” finalist – San Diego Magazine, 2013 & 2014
📍“Women Who Mean Business Award” finalist – San Diego Business Journal, 2012

Shorter version

Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses.  Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.

Over the last decade, Hera Hub and its family of brands have helped over 13,000 women start or grow their businesses. Hera Hub is a Certified Public Benefit Corporation, which commits the company to higher standards of purpose, accountability, and transparency. 

Felena is a published author and international speaker.  Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.

Very short version

Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. She has two company-owned locations in San Diego and licensed locations throughout the country. She’s on a mission to support thousands of women in the launch and growth of their business.