Sam Fallon is the Founder of Hawk & Heron Marketing, a marketing consultancy for purpose-driven businesses, providing marketing strategy, brand positioning, and communications support. She specializes in helping clients develop a sustainability strategy to better engage conscious consumers, developing both the external narrative and the internal business practices to substantiate it.

She has spent her career at the intersection of business and social impact, leveraging storytelling and authentic communications to exceed revenue objectives across industries from clean tech to environmental conservation to non-profit media.

You may want to ask Sam questions related to:

  • How can I identify and prioritize sustainability initiatives that will resonate with my customers?
  • How can integrating sustainability into my marketing strategy benefit my brand’s reputation?
  • What metrics should I track to measure the success and impact of my sustainability-focused marketing campaigns?
  • What are some practical ways to effectively communicate my sustainability efforts to my target audience without coming across as insincere or “greenwashing”?
  • How can I align my sustainability goals with my overall business objectives to create a compelling business case for investment?
  • Are there any emerging trends or best practices in sustainable marketing that I should be aware of and consider implementing?

Sam offers her Guru hours virtually every other week on Mondays from 11:00 am – 1:00 pm ET.

To book a time with Sam, please schedule a time on her calendar link here.