Liz Sara has more than 25 years of experience in the local high-tech community as an entrepreneur, business leader and angel investor.  She was named a 2017 finalist in the DC Inno’s “50 on Fire” for Marketing & Advertising Excellence in the DC area.

In 2001, she founded Best Marketing, LLC to provide early stage tech companies with strategic marketing services and expertise.  Since inception, she has worked for more than 90 companies, assisting them increase revenue and speed market adoption for their B2B products and services.  Her client campaigns in direct marketing have won awards bestowed by the Direct Marketing Association, and been featured in publications serving the marketing and advertising profession including Advertising Age, B to B Magazine, and DM News.

Previously, she co-founded SpaceWorks, an eCommerce software company, where she facilitated its growth to $25 million; at America Online, where she rebranded the company as such, designed the first PR program and IPO road show; at United Press International, where she facilitated a turn-around strategy focused on the corporate market; and for LEXIS/NEXIS, where she was instrumental in the creation and successful launch of a new product & division. 

She is the first woman Chair of the Board of Advisors at the Dingman Center of Entrepreneurship in its 32-year history as well as an Entrepreneur-In-Residence there. She is an adjunct Marketing Professor at Robert H. Smith School of Business where she teaches Marketing Strategy in the MBA program.  She conducts workshops and provides mentoring to startups that are associated with the region’s incubators and accelerators including Founders Institute, Halcyon, Betamore, ETC and others. She holds numerous Advisory Board positions including the new BEACON DC initiative. She is an angel investor and maintains connections to numerous angel groups in the region, including Maryland’s TEDCO and Virginia’s CIT. She is a frequent conference speaker on topics related to entrepreneurship, marketing, startups and angel investing.

Email:         Twitter:  @LizSaraPR