Patrick Henry, the host in this video, wrote a post for us with startup advice for entrepreneurs, which led to Felena being a guest on his show. This type of reciprocation is a win-win for both businesses and a great way to kick off a new business relationship.
Why was this a win-win? Guest posting and video interviews, as well as being a guest on a podcast, are a great way to increase visibility. The hosting site gets great content to share with their audience, and the guest gains exposure to a new audience that is within their niche.
If you’re ready to take this step with your business, here are some tips and a few ways to get started:
- Compile a list of your favorite publications, websites, journalists and podcasts that fit your niche. Follow them across social channels so you won’t miss a call for guests.
- Search Twitter for the keyword your topic will be plus ‘guest post.’ Ex: “female entrepreneur” + guest post.
- Use the profile photo of someone you admire to do a reverse Google image search. It will produce a handy list of all the guest opportunities they’ve had. (This was a great tip from Brian at Backlinko)
- Subscribe to the HARO newsletter (Help A Reporter Out). Sometimes media use that forum to put out a call for podcast guests.
- Hone your pitch and have it ready to go in case you get to your query.
- Once you’re selected, do your research on the host/publication so you can deliver the type of content that has performed well for them.
- If chosen for a podcast, make sure your tech is ready to go and and heave a backup system just in case. SumoMe has a great section on how to prepare for a podcast interview.
Do you have any other great tips for landing guest opportunities? Share them with us below!
You can watch the full version of the video on the QuestFusion site.
