We all know that capturing customer testimonials is key to driving new sales. Given that, why do so many business fail to have quality video testimonials of their best customers? Because it’s not easy to capture! Business owners often feel awkward trying to reach out and are not sure how to elicit the right information.
The data is clear – testimonials are critical to a consumer’s decision making.
- 72% of consumers say testimonials increase their trust in a business. (Big Commerce)
- 88% of consumers trust online testimonials as much as recommendations from friends or family. (Vendasta)
- 97% of B2B customers cited testimonials as the most reliable type of content. (Demand Gen Report)
Testimonials Drive Revenue
Testimonials are ideal for resolving customers’ objections and increasing confidence in your product or service. This makes testimonials a powerful tool for increasing the likelihood of a purchase and reducing resistance to buying more expensive products or services.
- Using customer testimonials regularly can generate 62% more revenue (Strategic Factory).
- On average, testimonials on sales pages increase conversions by 34% (Impact)
- Customer testimonials placed alongside more expensive items increased conversion rates 380% (Power Reviews)
Video testimonials are far more engaging and convincing. They will keep visitors on your site longer and increase the chances that they will make a purchase.
Given the new world we live in, most business owners don’t get to see their clients face-to-face anymore, so grabbing a video testimonial on the fly is impossible. And hiring a videographer to capture and edit testimonials costs thousands of dollars.
Felena Hanson has been capturing and producing Zoom video footage for several years. She is a skilled marketer and facilitator and can make anyone immediately feel comfortable on camera. You can trust her to capture the story from your customer and present it in a way that makes both your customer and your business look good.
As demonstrated through the statistics, this content is invaluable for your website, social media platforms, and review sites – like Yelp & Google.
Virtual Video Testimonial Services
What’s included:
- Scheduling the 15 minute recorded Zoom video call with your customer
- Scripting the questions for the testimonial
- Interviewing the customer (ensuring he/she feels confident/comfortable)
- Capturing the footage
- Editing and set to background music
- Packaging footage and sending back as a high-quality .mp4 file
*Your customer’s internet connection, camera, and audio must be stable.
*Final video will be no longer than 5 minutes.
Pricing
- One video testimonial – $300
- Two video testimonials – $450
- Three video testimonials – $550
- Optional add-on – custom intro/outro with your logo – $100