Use this tool to rank your business idea. If you have multiple ideas, please run each through this short assessment.

NOTE: IF YOU DON'T KNOW THE ANSWERS TO THESE QUESTIONS, THEN YOU MUST GO FIGURE THEM OUT BEFORE BEING ABLE TO VALIDATE YOUR IDEA.

I am filling a customer need

At least 10 people have told me they love the idea

Those 10 people couldn’t wait to tell 10 of their friends

There is a gap in the market - nothing out there that comes close to what I’m doing

I’m selling a pain killer vs. a vitamin - meaning I’m really solving a throbbing problem vs. trying to convince someone they need what I have to sell

I have a defined target market

My target market is big enough to sustain my business growth

It’s not easy for competition to move in

I can find a suitable manufacturer

I have access to capital to keep up with growth

I have a solid distribution plan

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