I am filling a customer need
At least 10 people have told me they love the idea
Those 10 people couldn’t wait to tell 10 of their friends
There is a gap in the market - nothing out there that comes close to what I’m doing
I’m selling a pain killer vs. a vitamin - meaning I’m really solving a throbbing problem vs. trying to convince someone they need what I have to sell
I have a defined target market
My target market is big enough to sustain my business growth
It’s not easy for competition to move in
I can find a suitable manufacturer
I have access to capital to keep up with growth
I have a solid distribution plan