In celebration of National Creativity Day on May 30th, long-time Hera Hub member, Kimball Willson, artist and founder of Corporate to Canvas, shares how creativity has shaped her business.

Only about half of Americans describe themselves as being creative. Kimball believes there is a difference between creativity and artistic skill; you don’t have to be an artist to be creative. An artist understands the technical aspects of their craft. While creativity is a part of the artistic process, being creative can expand to all areas of life. For example, when someone says they are a good problem solver, they might not recognize that they are also saying “I’m creative.”