This post is first in a 2-part series. Many of us are already aware that market segmentation is an essential building block of any marketing strategy. Traditionally, this involves defining a segment of the marketplace, [...]
Do you want your website to get noticed? You need to have it stocked with compelling content. The right content can establish your authority, boost your Google page rank, and help you make more sales. It’s all [...]
No one's ever achieved financial fitness with a January resolution that's abandoned by February. ~ Suze Orman Marie Kondo, the famous Japanese cleaning consultant and author of the #1 best-selling book The Life Changing Magic of Tidying Up, has [...]
Marketing, particularly for a small business, can take time. Make sure you're using that time effectively by incorporating these 12 tools into your strategy. With so many platforms to choose from, both online and traditional, marketing a [...]
As we head into the first quarter of a new year, it's important for business owners to be able to pinpoint which of their day-to-day tasks actually generate revenue. Generating revenue is different than productivity. Answering [...]
Reddit is a wonderful resource for entrepreneurs; for both collaborative learning and marketing opportunities. Reddit is pretty much the largest hive mind on the Internet. If there is a subject you are interested in, [...]
Whether you're a brand new entrepreneur or seasoned one, there's always a learning curve to being a business owner. From HR and accounting to marketing and sales; small business owners need to know a little bit [...]
I never really understood what “putting myself out there” actually meant until I became an entrepreneur. I know the feeling all too well of wanting to hide behind my computer, hide behind the camera, or [...]
Podcasts have become a great tool for content marketing. They build SEO, establish authority and are a great addition to your sales funnel. With 46 million people listening to podcasts on a monthly basis, having [...]
One of the perks we offer to Hera Hub members is our Business Book Club. Led by Dr. Silvia Mah, CEO and founder of Hera Labs, the book club is a chance for members to [...]
