Have you heard the following words but thought they sounded like something lofty that only big or super successful companies do? Company retreats. Quarterly strategy sessions. Meeting with an advisory board. Are these words you [...]
5 Tips for More Powerful Writing for the Web The web is often the first place where potential customers encounter you, your business or your ideas. The way we present ourselves is so important. But [...]
March 8 is annual Organize Your Office Day. As entrepreneurs, our offices exist in multiple locations: a co-working space, a coffee shop, our homes or cars, and more. Although our physical location changes, research has [...]
This post was written in honor of National Women Inventors' Month, which takes place in February, by Hera Hub member Barbara Murphy. Barbara is an attorney specializing in intellectual property law. February is National Women Inventor’s Month! [...]
This post was written in honor of National Women Inventors' Month, which takes place in February, by Hera Hub member Frances Prado. Frances Prado is the inventor of the award-winning Hanging Secrets, the first lingerie and prosthetic organizer/protector, and [...]
The SEO landscape has changed considerably over the years. The amount of information now included in search results, like Tweets, news items and photos, is a big improvement over the single lines of text we [...]
One of the growing categories of membership at Hera Hub is law. From estate planing to criminal defense, we have some of the best female legal minds in Southern California on our membership roster. If you [...]
This week, February 1 - 7, is National Women's Heart Week. Heart disease is the number one killer of women over the age of 34. We asked Hera Hub Carlsbad member and holistic nutritionist Karen [...]
This post is the second of a 2-part series, read part one here. In part one of the two part series about how to create effective buyer personas for your business, we covered the basics [...]
This post is first in a 2-part series. Many of us are already aware that market segmentation is an essential building block of any marketing strategy. Traditionally, this involves defining a segment of the marketplace, [...]
