Why the Body of Your Work Needs the Heartbeat of a Book

I love the written word. I find my voice through weaving the alphabet together, word by word, until my soul finally finds the voice it seeks for the message I write. Writing is my longest running love affair as it is something I have aspired to since the tender age of eight. I have always recognized and appreciated its value, even though I came to understand not everyone is a reader, let alone a writer.

So I was surprised … you might say shocked … when I recently discovered a marketing survey that stated the one thing that brings instant gratification to those visiting your website or seeing a Facebook ad is … da, da, ta da …a BOOK! Topping out at #1, books outranked (in order) blueprint/templates, reports, and video and webinars for increasing revenues! It was found that a book (not just any book, your book) will increase the revenue base of a person’s business exponentially faster than anything other marketing tool.

I wondered about this statistic, weighing what I know about books, about writing and about the reluctance many have to write a book. Writing for some would may be surrounded by initial feelings of shock, horror and despair – especially if writing is outside of your natural comfort zone. However, there is relief to be found: writing does not have to be a miserable, torturous act. When you are plugged into your passion and connected to the heart of your message, writing is a wonderful creative extension of YOU. It offers your clients and your potential clients a welcomed bridge into your business.

Through a small ebook, you build relationships, show your clients what you are about, invite them to trust you, and specifically show them how you are going to make their lives better. Whether you sell insurance, real estate, or a wellness program, an ebook will be the freeway exit sign to help guide your perfect client off the traffic jam of life and into the safety of your office.

Even though it may not be easy, it does not have to be hard. Nor is it impossible. Through community, working with like-minded individuals, you can find a beautiful way to weave your own alphabet blanket, one that wraps around your client’s shoulders and protects them from the cold reality facing them as they search for answers and someone who cares.

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Candace George Conradi is a bestselling author with four published books. She continues to be passionate about her work as an author while at the same time creating a successful coaching program for fellow writers and authors. Her signature style has inspired writers to connect to their work, remain dedicated, engaged and focused on their passion, as they move from self-doubt to published.