Using a hashtag is an effective way to track conversations about your business, industry or product. Wikipedia defines hashtags as “a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.”
If you’re new to social media marketing, just starting your business or are unsure of how to use hashtags and develop a proper strategy, we have resources to get you started.
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Twelve Resources for How to Use Hashtags for Business
8 Top Hashtag Mistakes and How to Avoid Them – Strong Social
Common mistakes business owners make when starting their online marketing
Hashtag Generator: The Foolproof Way to Get Your Business Noticed – Think Collective
Hashtag do’s and don’t plus the opportunity to purchase their toolkit
How to Find the Right Hashtags for Your Business – Bloguettes
Specific advice for using hashtags on Instagram
How to Find the Best Hashtags for Your Business – The Shop Files
Geared toward online shops but the advice on understanding your customer is spot on (plus a worksheet)
How to Identify Popular Hashtags on Twitter – Spin Sucks
Breakdown of Twitter features plus other tools
#Hashtags – How we Communicate in a New Era and How you can Use it for your Business – Scraawl
Hashtag history and links to case studies
Facebook Hashtags: What You Need to Know – The Social Media Hat
Facebook support for hashtags has changed marketing on this platform
How to Create A hashtag Just for Your Business – Sprout Social
The importance of a branded hashtag
Your Hashtag and Your Brand Go Hand in Hand – Entrepreneur
Do not treat hashtags like an afterthought in your marketing
Popular Twitter Hashtags to Promote Your Business Every Day of the Week – Small Business Trends
Use these when they make sense for your business/industry
Google+ is Content Marketing on Fire – Business 2 Community
Overall strategy for using this platform
How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr – Moz
Another good look at overall strategy
Bonus:
Once you’ve started using hashtags for your business, you’ll need to analyze their performance.
6 Free Hashtag Tracking Tools – From The Experts – Talk Walker
Have you implemented hashtags into your business strategy? How has it worked for you? Let us know in the comments?
