Small businesses are a vital part of our nation’s economy.  It is estimated that there are now 11.3 million women-owned businesses in the U.S., employing nearly 9 million people and generating over $1.6 trillion in revenues. In California, where Hera Hub is headquartered, almost 6.7 million people are employed by a small business owner.

Though the idea for Small Business Saturday originated with a credit card company, the concept of supporting local businesses has become increasingly popular over the years. Farmers’ Markets, CSA’s, the farm-to-table and locavore movements are all about educating consumers to support their local economies.

On average, 48 percent of each purchase at local independent business is recirculated locally, compared to less than 14 percent of purchases made at chain stores.

Hera Hub has more than 400 members across its four locations, with two more spaces in the works. That is 400 businesswomen (and a few men!) providing goods, services and non-profit efforts on a local level.

In advance of gift giving season, we’d like to showcase some of our members’ products to encourage you to Shop Small and support female business owners!

Sittin’ Pretty Still creates positive products for women that look and make them feel good. Their mission is to make high-end products that fill homes with positive energy.

Steph Villegas, Sittin Pretty Still
Connect with Steph on LinkedIn and Instagram @SittinPrettyStill

Eco Chateau seeks to provide a restive respite from a busy and active world. They aspire to sustain while remaining sustainable, and to create a conscious community of like-minded individuals who actively support each others’ journey toward wellness.

Christine McDannell, Eco Chateau
Connect with Christine on LinkedIn


Stick With It is a non-magnetic, double-sided, versatile organizer ideal for artists, crafters and craftsman. The travel-sized case can be used as a sewing kit, cosmetic case, craft supply kit, or tray for tiny nuts and bolts.

Monetta Plassmeyer, Stick with it Palette
Connect with Monetta on LinkedIn and Instagram @StickWithItPalette

Sash bags are smarter way for women to organize their stuff. They are a stylish solution for women on-the-go, who need a way to be organized, hands-free, and prepared for anything, but without having to carry a handbag.

Nichole MacDonald, Sash Bag
Connect with Nichole on LinkedIn and Instagram @SashBag


Vivacity Sportswear has evolved from a fashionable golf line to a lifestyle brand with stylish, easy care, flattering pieces that work to complement a woman on-the-go. Vivacity’s mission is to outfit today’s active woman so she can look, feel and perform beautifully.

Vivian Sayward, Vivacity Sportswear
Connect with Vivian on LinkedIn and Instagram @VivacitySportswear

Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to source the best green coffee, prepared with the utmost respect to those who grew it.

Elke Patton, Bird Rock Coffee Roasters
Connect with Elke on LinkedIn and Instagram @BirdRockCoffeeRoasters

Lua Coffee is a unique, fast and flavorful tasting frozen concentrate of the traditional Vietnamese coffee Terri sells by the cup in her restaurants. Lua Coffee’s ultimate goal is to bring the exceptional quality of Vietnamese Coffee to all cultures, groups and ages nationwide in a ready to drink form.
Terri Nguyen, Lua Coffee
Connect with Terri on Instagram @LuaCoffee

Hanging Secrets is a lingerie organizer that beautifully showcases and protects bras and panties in a convenient and practical way. Hanging Secrets is designed to hang inside the closet on a standard rod or can be hung from a closet door. The unique bra shaped transparent cavities allow bras to be stored by style and color while maintaining their intended form.
Frances Prado, Hanging Secrets
Connect with Frances on LinkedIn  and Instagram @HangingSecrets


Thank you for supporting our entrepreneurs and their amazing products this holiday season!

Follow along on social  media with all the Small Business Saturday activity: @ShopSmall, #SmallBusinessSaturday, #SmallBizSat