There are many things to consider when creating a killer, unique selling proposition (USP). Ensuring that you and/or your business stand out from the crowd is vital in launching and growing your business. You are [...]
Last month, Mattel introduced Entrepreneur Barbie as part of its “You Can Be” line. The release sparked controversy, with many criticizing the doll’s representation of female entrepreneurs. With a bright pink dress, tablet, and smart [...]
So your first question might be, well what are these conditions? Where can I find these conditions? We’ll get there, I promise, and soon, but first we must address something. The Cornell study sought to [...]
If you’re an Olympian in Sochi, you probably have a coach. If you’re a devoted yogi you might have a guru. But where’s your guiding guru for business? Ok, so let’s look for something a [...]
Social Networking Could Bring Your Business Down! Have you ever considered that your random post on a social network could lead to a lawsuit against you or your company? It is a fact - and [...]
Our Women in Science Rock continues with Dorothy Sears, Ph.D. She is an Associate Professor of Medicine at UCSD. Her research focus is on insulin resistance, type 2 diabetes, eicosanoids, obesity, metabolic regulation, and breast [...]
"Experience is simply the name we give our mistakes." – Oscar Wilde Branding is nothing without a name. Your business will not be known if no one identifies who you are. What makes a memorable [...]
It’s hard to believe January is already over and February is moving full-force ahead. More than one-twelfth of the year, gone, just like that. Where did the time go? The beginning of the year is [...]
You’re working late, again, on a big project for your business. Coffee and the drive to beat the deadline are keeping you going, but you can’t help but think, what did I get myself into? [...]
Tip 1: Think BIG – you have nothing to lose. I have “Go Big or Go Home” plastered on our co-working space’s walls because it’s our mantra, the lens that I want all of our [...]
