Recently Felena Hanson and Skyler McCurine sat down to discuss thought leadership and to give their perspective on how to be successful as a thought leader. In order to be a great thought leader, you need to pick a niche or a specific subject matter. By being razor focused you are helping yourself build a platform. This platform will help you find your niche.
Now sometimes it can be daunting to turn down business because you need to be able to provide for your family. Felena isn’t telling you to turn everything down. She is suggesting that you just be conscious of what you are signing up for, because many business opportunities come through referrals and you don’t want to be referred to something you don’t feel is your specialty.
The example Felena and Skyler use is Starbucks. Today, Starbucks sells everything from coffee to CDs to even at some locations wine. That’s not how Starbucks started off. In the early days, Starbucks sold coffee machines and whole grain coffee. When starting off your business, Felena recommends following in Starbucks’ footsteps and starting small, and one day you will be selling everything!
