The coworking business model was conceived to fill gaps between the various options available to independent workers. Shared work space provides these individuals with a professional presence, sense of community, and productive work space.  Coworking attracts those who are looking for connection.  It’s an automatic network of like-minded entrepreneurs who can learn from one another and find new collaboration opportunities.  Shared office space, along with the trend shared economy, are not a trend, but rather the new reality.

Currently 30% of U.S. knowledge-based workers are independent (freelancers, consultants, entrepreneurs). This figure is projected to reach close to 50% by 2020. Learn more: MBO partners Independent Workforce report.

The benefits of this unique coworking model:

Proven Business Model: While there are no guarantees, investing in a vetted business model will give you a significant jump start on the market and ensure you don’t make the same costly mistakes that others have made before you. It also gives you a trusted business partner that is there for you every step of the way.

Supportive Community: The Hera Hub Collective is a community of driven, professional women, who are passionate about supporting female entrepreneurship. Joining the collecting gives you access to existing owners & directors for ongoing support, training and resources.

Fast-Growing Industry:Because of its versatile nature and need in the market, the number of coworking spaces has increased dramatically worldwide. According to the Emergent Research, the industry has seen a compounded annual growth rate of 23.8%.  They predict the number of global coworking spaces will grow from over 11,000 in 2016 to over 26,000 in 2020 and the number coworking members to increase from about 976,000 in 2016 to just over 3.8 million in 2020.

Flexibility: Apply your business experience to help others and assist them in achieving their business goals.

Formula for Recurring Revenue:  No Royalties and more autonomous control over your center’s programming and events.

Gain Status & Exposure in Your Community: You will elevate your status in the community and be considered a leader in the female entrepreneurship movement.


  • 84% said they were more engaged and motivated when coworking
  • 67% said coworking improved their professional success
  • 59% said they feel more successful since joining a coworking space
  • 64% of the respondents said their coworking networking was very important

Unlike other coworking spaces that tend to focus on recreating typical office settings, Hera Hub locations are designed to benefit each of the five senses:

  • Sight – beautiful art, live plants, calming colors, friendly faces
  • Smell –  aromatic candles that relax and invigorate
  • Sound – soft spa-like music and tranquil running water
  • Feel – variety of comfortable seating arrangements, including standing work stations
  • Taste – fresh brewed coffee, tea, spa water and snacks

What is the Collective?

The “Collective” is the group of Hera Hub owners and operators committed to supporting female entrepreneurship through the launch and growth of a sustainable and supportive business community. 

Opening a brick and mortar business is a major life decision. According to the Small Business Administration 50% of all businesses fail in the first year and close to 80% fail in the first five years.  While there are no guarantees, investing in a vetted business model will give you a significant jump start on the market and ensure you don’t make the same costly mistakes that others have made before you.  It also gives you a trusted business partner that is there for you every step of the way.

According to a study by the U.S. Department of Commerce, those who bought into a proven business system more than doubled their chances of business sustainability.  Finally, it’s a heck of a lot more fun to work with and collaborate with other passionate entrepreneurs than being left alone to “figure it out” yourself!


Hear directly from our licensees about their experience.
Julia Westfall is the founder of Hera Hub DC and Sophia Renemar is the founder of Hera Hub Sweden.


Are you a connector?

Do you love bring people together? Do you find fulfillment in seeing your connections turn into much, much more? Are you dedicated to making a difference in your community? Hera Hub is committed to empowering female entrepreneurs and creating investment opportunities for business connectors.


  • Love bringing people together to build strong connections
  • Have roots in their city and want to see their community flourish
  • Are passionate about supporting female entrepreneurship
  • Have an entrepreneurial spirit but don’t want to go it alone
  • Are dedicated to playing an active role in the business
  • Have a natural aptitude for sales & marketing
  • Are actively looking for business investment opportunities