Getting quoted in a print news story, interviewed on TV, or being a guest on a podcast is great for visibility, and therefore great for your business. But as a business owner starting out, how do you get these opportunities in the first place? How do you get media attention on your product, cause, mission, or service? Why should you do it anyway when you could just pay for marketing?
In this session Sarah Flocken, Founder & Chief Human of SLH Communications, will draw on over a decade of public relations experience to walk you through “5 Things to Know Before Trying to Get Media Attention.” This session is back by popular demand, and she is so excited to revisit this topic with new insight, stories, and examples from recent clients.
Sarah Flocken is the Founder & Chief Human of SLH Communications, a public relations consulting business headquartered in San Diego. “SLH” stands for “sound like a human,” and that is precisely what she aims to help her clients do through well-crafted, authentic communications strategies. She uses years of experience in Washington, D.C. to provide media relations, editorial consulting, messaging and other communications services for clients nationwide.