For many business owners, the idea of starting a podcast can feel daunting. There is a hefty amount of information available on how to start and produce a podcast effectively, but we don’t think it needs to be complicated. Today we’re sharing a behind-the-scenes look of the exact process used to create an episode of The Flight Club Podcast.
Knowing her full and sometimes hectic schedule, Felena Hanson, Founder of Hera Hub, knew in order for her to get her podcast up and running, the process needed to be super simple. The Flight Club Podcast, formerly known as “She Means Business”, was created to reinforce the book, Flight Club: Rebel, Reinvent and Thrive. Since 2015, The Flight Club Podcast has been streaming on major platforms like iTunes, Stitcher and Google Play and has recorded over 100 episodes.
Step One: Invite & Schedule Your Podcast Guests
Sending the Invitation
Inviting a guest to be on your show doesn’t have to be complicated. Use your favorite note-keeping app like Google Keep or simply whatever note keeper is available on your phone or computer to create the script that you will use to invite your guest. Additionally, you can share this information with other team members who can reach out to invite guests. Be sure to include important information about your podcast like testimonials from past guests and a link to schedule the interview. It is also helpful to share a previous episode so guests can get an idea of how to prepare. Not all podcasts need to be heavily scripted. Here’s an example of a simple webpage that provides information for people you invite.
Scheduling the Recording Date
To simplify scheduling consider using scheduling software that integrates with your calendar, like Acuity Scheduling. This allows guests to easily pick a date that is available on your calendar for the time frame needed to record. Include day-of instructions or set up reminder emails to help automate the process and keep everyone on the same page. It is also easy for guests to reschedule when you choose to use a scheduling platform, saving you time and energy.
Utilizing Your Intake Form
Most scheduling software includes the ability to add a form. Forms will let you easily collect important information like social media handles, websites and the bio of your guest. The content submitted by your guest will be saved to the calendar event created post scheduling. This can make handing off important information over to your team members a breeze. If you choose to keep to a specific script or outline, you can also use your intake form to further prepare guests for the upcoming interview, by sending questions prior to the interview.
Step Two: Record & Publish Your Podcast
Recording the Episode
It’s the day of your interview and you’re ready to go. Recording your podcast doesn’t necessarily require a fancy studio and expensive equipment. For recording the episode, there are options like Zoom, Uber Conference, and Skype. We used to use Uber Conference but have recently moved to Zoom, given the recent adoption of the platform. Giving your guest the option to join by phone allows them to not have to worry about wifi stability.
You can of course go crazy with audio equipment, but we have found that less is more. We’ve tried a lot of things, but have found that old school Apple corded headphones, plugged into the 3.5mm jack to be sufficient. For those wanting to record a high volume of podcasts and are on-the-go, this can keep things easy. Another reason for choosing simple equipment is there is less of a chance for audio disparity between the host and guest, which can be distracting.
Prepare your Podcast for Publishing
It is pretty standard practice to have a recorded intro/outro for your podcast. The best part is you can create an intro pretty easily for your podcast. Fiverr is a great option to hire someone to record it. Once you have the intro and have downloaded the .mp4 file you can splice it together using GarageBand (iOs) or Audacity for Windows users.
Publishing Your Recorded Podcast
Once the file is ready and you’ve been any necessary edits and have added your intro/outro you can now upload it to your favorite podcast hosting company. At Hera Hub, we use Libsyn, however, there are others you can choose from like, Buzzsprout, PodBean and Transistor. Libsyn is simple and publishes podcasts to all major podcasting streaming services like Stitcher, iTunes, Google Play, and Spotify. We pay $12 a month for Libsyn.
Hiring a virtual assistant to do the back-end legwork of preparing and publishing your content is very affordable and again, saves time. Hera Hub offers virtual assistant services that help you match with and hire a qualified virtual assistant. Learn more here.
Step Three: Share Your Podcast Episode
Once your podcast is finished has been syndicated on Libsyn, or your chosen podcast host now is the time to share it with your audience. There are several ways you can repurpose your content for sharing.
- Publish and embed the episode on your website as a blog post.
- Send the blog post with your podcast guest and invite them to share it with their audience.
- Share the episode on Facebook, Instagram, LinkedIn, and Twitter and be sure to tag your guest for additional reach
- Publish your recorded episode on YouTube.
Creating a podcast can be as simple or complicated as you make it. If you’d like to watch a step-by-step video Felena sharing her process, watch the video below. Now you have all the tools you need to create your future podcast. Have any other helpful tips on creating and producing a podcast? Let us know in the comments.