National Authors Day honors the storytellers, thought leaders, and changemakers whose words make a lasting impact. Today, we’re proud to shine the spotlight on one of our very own: Elaine Swann — etiquette authority, speaker, founder of the Swann School of Protocol, and now the author of a groundbreaking new etiquette guide for the modern era.
Elaine has spent more than two decades helping people connect with confidence, kindness, and respect. And this year, she reached a milestone worth celebrating across the entire Hera Hub community.
A Brand-New Etiquette Book for a New World
Launching November 18, 2025, Elaine Swann’s Book of Modern Etiquette is a nearly 400-page hardcover that redefines how we communicate and care for one another in today’s world. Recognized by The New York Times as “The Emily Post of the Digital Age,” Elaine has poured more than 20 years of expertise into what is considered the first truly comprehensive post-pandemic, post-modern etiquette guide.
Readers will learn how to:
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Host memorable gatherings and master dining etiquette
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Communicate well across text, email, social media, and video
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Celebrate weddings and major milestones with grace
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Navigate tipping, gifting, travel, and workplace expectations
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Show up with confidence in interviews, dates, and public spaces
The book also includes helpful scripts for common “What do I say when…?” scenarios, such as setting boundaries, addressing conflict, and responding to rudeness while maintaining composure.
Ultimately, this book is about leading with kindness, living with intention, and embracing a lifestyle that reflects one’s highest self — in every moment that matters.
Elaine Swann Announces Major New Book Release and National Tour
To celebrate the launch, Elaine will embark on a seven-day national tour with stops in: New York, Los Angeles, Washington, D.C., Chicago, Houston, and Atlanta
The tour wraps up with a hometown celebration in Oceanside, California on December 2nd, 6 pm at El Camino High School. Reserve your seat here.
About the Author
Elaine Swann is a nationally recognized lifestyle and etiquette expert known as “The Etiquette Lady.” She is the founder of The Swann School of Protocol, where she and her team equip individuals and organizations with the skills to communicate confidently and build meaningful connections. Elaine is a trusted media contributor, regularly sharing modern etiquette advice across major outlets including NBC, CBS, ABC, CNN, and The New York Times. Through her speaking, teaching, and writing, she empowers people to lead with kindness, presence, and respect in every part of life.
Learn more at www.elaineswann.com
