Studies continue to reflect disparaging numbers with regard to males versus females in STEM fields, and it remains a strong focal point for the U.S. government and education system to change the unfavorable ratio. The Department of Commerce’s 2011 study Women in STEM: A Gender Gap to Innovation found that less than 25 percent of the STEM workforce is comprised of women. With only one in four individuals in STEM careers being female, it is noteworthy that the study also revealed that women in STEM careers earn 33 percent more on average than those in other fields. Studying the bright spots of women who are successful in these industries is important and highlighting them is crucial.

To hear firsthand what it’s like to be in a male-dominated field – and succeed – Felena Hanson sat down with Kim Folsom, Co-Founder and CEO of Reel Qualified, a company that supports businesses through video-based lead generation. Kim is a three-time tech entrepreneur with more than 25 years of experience developing technology companies. Kim shares how she got involved in the tech industry through the influence of her father’s work, the process of securing investors (more than $20 million), as well as what it was like starting out as a female in a very male-dominated industry.

In addition to her own entrepreneurial endeavors, Kim has also been involved in Women in Technology International (WITI) and will serve as the Mistress of Ceremonies for their upcoming reception celebrating Trailblazing Women Who Rock San Diego on March 24.

It’s time to start combating stereotypes about what women can and cannot do with their careers. Kim Folsom is a pioneer in what she does who wishes to motivate and inspire girls and women to direct their ambition towards STEM careers. We can all help support young women in understanding their potential and Kim is a shining example of that.