As part of their series on Women Founders, Doug Noll recently interviewed Felena Hanson, the founder of Hera Hub.

“Ditch imposter syndrome — You will, from time to time, feel like a fraud. Note it, and get over it. Even some of the most successful women I’ve met tell me deep down that they fear being “figured out.” Dr. Valerie Young is a leading expert on the impostor syndrome and the author of the award-winning book “The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It.” Boys are raised to bluff and exaggerate. Girls, on the other hand, learn early to distrust their opinions and stifle their voices. They discover the highest physical, behavioral, and intellectual standards judge them. Perfection becomes the goal, and every flaw, mistake, or criticism is internalized — slowly hollowing out self-confidence.”

To read the full interview go to this link: Female Founders: Felena Hanson of Hera Hub On The Five Things You Need To Thrive and Succeed as a Woman Founder

Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses.  Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.

Over the last decade, Hera Hub and its family of brands have helped over 13,000 women start or grow their businesses. Hera Hub is a Certified Public Benefit Corporation, which commits the company to higher standards of purpose, accountability, and transparency.

Felena is a published author and international speaker.  Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.