It’s impossible not to notice the impact of social media on every aspect of our lives. Even though it all started as a social community for people to express themselves and connect, social media has become a source of income for many as well as an essential tool in marketing strategy.
If you want to spread a word about your business and establish yourself as a brand, using social media is a path you should take. Maybe you already have social media accounts but you haven’t used them to their full potential or maybe you are just getting to know the benefits of it, either way, today’s competitive market demands that you go all out.
Here are the 3 most important steps you should take when building a brand through social media.
1. Find the Voice and Style of Your Brand
In order to control people’s perception of your brand, you need to make sure that your brand voice, image, and tone are consistent.
If you haven’t been active on social media by now before you start this journey take some time and figure out how you want to present your brand. Do you want your posts to be informative? Funny? Inspiring? Who is your target audience? These are all important questions you should know the answers to when forming your brand’s style and voice.
Also, always remember to post well-written and proofread posts because people DO notice that. You can turn to online sites and apps such as Grammarly, HotEssayService and HemingwayApp to help you out.
2. Share Content Regularly
This is a crucial step and it can’t be stressed enough. You need to post on a regular basis and consistently if you want to attract and retain people’s attention.
The key is to find balance. That is, post content often enough so that people don’t forget about you but don’t over-post because it will lead to fatigue and annoyance.
Chelsea Ann Dowdell, a blogger and content manager at RewardedEssays explains, “Try to publish one post a day, or at least 5 times a week. Let people know that you are there and that you have something valuable to share. It is also important to choose a few platforms and be consistent on them rather than slacking on all social media networks.”
3. Keep up with Social Media Trends
Your brand and your posts should be authentic and original but keeping in mind that you want to attract the attention of as many people as you can, there is no reason why you shouldn’t piggyback on what’s trending to achieve that.
This is a great opportunity to build off of buzz of an existing trend as well as to show off your brand’s personality.
There are endless lists of things you could do to improve your brand’s visibility on social media, but these 3 essential steps will keep your attention on what’s most important.
When you perfect the basics you can easily build on from there. Just remember to be confident, consistent, and imaginative.
Bridgette Hernandez is a Master in Anthropology who is interested in writing and planning to publish her own book in the nearest future. She has been working as a regular writer and editor at IsAccurate and SupremeDisseratitons. The texts she writes are always informative, based on qualitative research but nevertheless pleasant to read.