In this exclusive interview, Shatha Barbour talks about her journey to becoming the CEO of Hera Hub Phoenix.

“I’m here with founder and CEO, Shatha Barbour. Shatha, tell us a little bit about your journey and how you actually became the CEO of Hera Hub Phoenix.”


“Well, my journey started years and years ago. I actually come from a corporate healthcare background. When I left my corporate job, there was always this gap in this healthcare system that was bugging me. Initially I really wanted to fill this gap. I wanted to create an app and a software system to help parents and really caregivers deal with physicians in their scheduling.

But, I went down this journey not knowing anything, coming from a corporate background, moving to a new city, throwing myself into nonprofit work, and I had no direction and no guidance on, how do you do this? How do you start a business? The people that I did connect to just gave so much overwhelming information. The ways that they were directing me, I was like, “This can’t be right. There’s got to be an easier way.” But I couldn’t find a place and even a system to plug into to help me really further my dream for what I wanted to create.

It wasn’t until I actually found Hera Hub and the founder in San Diego, Felena Hanson. She had created an ecosystem that they actually built from ground zero. They have now four hubs in San Diego, one in Irvine, and they’re supporting over 500 women business owners. When I saw what they were doing and what they were creating as an ecosystem, that’s when I was like, “I can completely relate to this and I want to bring this to Phoenix.” That’s how Hera Hub actually started. It originally started as my own wants and needs of creating something, creating a company, but not finding the resources and the knowhow of how to do it, and then working on the ecosystem for that.”

“That’s awesome. It sounds like you almost had a shift in dream when you figured out what a pain point was and how much of a pain point it was for you as a female entrepreneur yourself.”

Shatha Barbour:
“Yep. That’s exactly what it was. We’re just answering that pain point now.”