Here are more resources to be aware of as we keep tabs on national and international trends in support of female entrepreneurs and business owners! Yes to the month of March!
Visa, Rebecca Minkoff partner to support women entrepreneurs
Full article on BizWomen
The purpose of the She’s Next, Empowered by Visa (NYSE: V) is to encourage women small-business owners as they build, sustain and advance their businesses, the company said.
Visa also plans to continue its Money is Changing marketing campaign in the United States in 2019, focusing on Millennial women and featuring the stories of real-life women business owners and the practical steps they have personally taken to overcome money challenges.
The initiative will be supported by the Female Founder Collective, a 3,000-member network of women-led businesses founded in 2018 by fashion designer and entrepreneur Rebecca Minkoff, co-founder and creative director of the Rebecca Minkoff company.
“As women, we have the power to shape and transform our communities—through our purchasing power and also through the leadership and employment opportunities we offer as business owners,” Minkoff said.
Minkoff told Forbes that providing inspiration for women to follow their dreams has always been a high priority for her.
“By joining forces with Visa, we will help build awareness of women-owned businesses, provide them with more opportunities and invest in women across the socioeconomic spectrum around the globe,” she said.
In 2019, She’s Next will host pop-up events that offer tools, resources, insights and networking opportunities for women entrepreneurs. An interactive workshop coinciding with Super Bowl LII in Atlanta will include leaders from Visa, Square (NYSE:SQ) and Yelp (NYSE:YELP), and another workshop is planned for later in the year in conjunction with the FIFA Women’s World Cup in France.
A survey of U.S.-based women small-business owners by Visa found that the top three things women cite as motivators in starting their own businesses are pursuing their passion, 48 percent, having financial independence, 43 percent, and having flexibility, 41 percent.
Nearly three-fourths said it was difficult to obtain the funding they needed to start their own business, and 6 percent self-funded their business.
“Starting and growing a business can be both incredibly rewarding and daunting. That is why Visa is committed to empowering women business owners through a year-long program of education, cutting-edge digital payment technology and a powerful peer network,” said Suzan Kereere, global head of merchant sales and acquiring, Visa. “There is never enough time or enough resources, but when we work together to support each other, amazing things can happen.”
She’s Next was unveiled at a preview event in New York City Tuesday coinciding with the National Retail Federation’s Big Show.