We loved this article and post for the many women that come through Hera Hub Phoenix, wanting to start a business, yearning to be their own business owner and start a side hustle. Look here for some inspiration!
Thinking of starting up? There’s no time like the present for women entrepreneurs – especially since it’s officially National Small Business Month! (Credit: Max Pixel)
Women business owners are on the rise.
That’s according to the 2018 State of Women-Owned Businesses report, which finds that female entrepreneurship has increased by an impressive 3,000 percent since 1972. And between 2017 and 2018, women started an average of of 1,821 new ventures per day.
What kind of businesses are all of these women starting? According to our own research effort, 1,000 Stories, personal and professional services — think dog walking, law and beauty — are frequent
choices, as is selling goods online.
So, in honor of National Small Business Month, we’ve outlined some popular startup ideas with great growth potential. After all, there are ample reasons to start up — seeking work/life balance or financial stability, or wanting to be your own boss — and milestones to work toward, like expanding from a home-based business to having a brick-and-mortar location.
Whatever your reasons or goals, here are some industries you can look to launch in.
[Related: The Story Exchange’s Advice & Tips on Choosing Entrepreneurship]
1. App Developing
Women are designing apps used by thousands that solve a range of problems — from booking beauty appointments, combating street harassment or safely chauffeuring children to addressing the isolation that new mothers or employees at large firms sometimes feel. Of course, starting up in a male-dominated industry like tech can be tricky for women — just ask Shaan Kandawalla, founder of educational app maker PlayDate Digital. But with a client list that includes brands like Play-Doh, My Little Pony and Transformers, she proves it’s possible to find success all the same. Watch her statup video below.
2. Online Retail/Wholesale
The power of technology meets the desire to sell a physical product. We’ve spoken with women who run websites selling bras, high-end watches, eco-friendly clothing, baby supplies for parents of multiple children, and much more. And many of them are thriving doing so — especially in the case of immigrant entrepreneur Anna Metselitsa, a chance to thrive in a new country. She launched her online boutique, Haute Rogue, not long after arriving in the United States with just $300 in her pocket. Today, she sells thousands of garments each month.
3. Financial Services
Who doesn’t need help with money? (Well, probably not you, if this is an industry you’re considering). A number of female founders have built sturdy ventures helping artists, retirees, homeless people and more regain control of their finances. In particular, we have seen numerous business owners help their fellow women find financial clarity. Others, meanwhile, found success by looking to the future — like Kelly Peeler, whose fiscal education platform, NextGenVest, uses tech to teach Generation Z about the risks around student loans. Her firm was acquired by CommonBond, a tech company that uses data to lower education costs, proving just how in-demand a financial business can be.
4. Agriculture and Farming
For nature lovers, this could be the perfect startup area. Kristy Allen certainly made it work. Her business, The Beez Kneez, sells freshly made honey and teaches paid beekeeping classes to Minneapolis residents, and makes hundreds of thousands of dollars every year doing so. The Piggery’s Heather Sandford is also thriving — her humane pig farm makes millions every year selling bacon, sausage and other pork products
5. Dog Walking and Pet Services
One word: puppies! If you’re a dog lover, and wondered how you could turn that into a money-making venture, Becky O’Neil can show you the way. Becky’s Pet Care is a multimillion-dollar venture that walks thousands of dogs every month. It also boasts several locations. Despite the parade of cute dogs, the business is hard work. But “it’s absolutely a wonderful way to change your life,” O’Neil says. (Note: You can also cater to (wo)man’s best friend in other ways, like, selling all-natural dog food or offering grooming services.)
6. Cooking, Catering and Restaurant Management
Like tech, the food industry can be tough for women to navigate — just ask chefs Jody Adams and Ana Sortun. They run successful Boston-area eateries, but had to rise up through sexist work atmospheres. But if you have a knack for cooking, or baking, you can turn that idea into a profitable venture. Just turn your best pound cake, health food, quiche or truffle recipe — or whatever else you can whip up — into a product to sell. (You can also turn your love of food into an app, if that’s more your speed.)
7. Marketing and Public Relations
Have a way with words, and people? Put it to good use! There are plenty of businesses that could use your services to get the word out to customers. Whether you’re a storyteller, a video producer, or a true visionary, people need their narratives told and their products sold. Why not be the one to help them out?
Capturing a place or moment in time is a unique — and potentially profitable — skill. Photographers can build studios that document weddings, vacations and growing families for clients eager to remember those moments with beautiful imagery. Or, you can think outside the box like Maureen Erokwu. Her Google-backed business, Vosmap, takes pictures of businesses so that their prospective customers know what they look like before arriving.
9. Law Firm
When a person needs legal assistance, trust is paramount. So if you are an experienced, savvy lawyer looking to set out on your own, opportunity awaits. Whether your concentration is immigration, entertainment, maternity or conflict resolution, there are opportunities to turn your legal mind into profits. (And if you’re a lawyer looking to shift gears while starting up, that can work out, too!)
10. Life Coaching
Are you the person people turn to for advice? Why not turn that clarity of thought and ability to guide others into a business? Plenty of women have. Whether you’re best suited to counsel clients on their careers, health, businesses or mental well-being, there are opportunities to start and grow a venture based on your talents.