Flight Club – Rebel, Reinvent, and Thrive:
How to Launch Your Dream Business

Want to launch a business but not sure where to begin?  Felena Hanson, founder of Hera Hub, shares her personal story and rise to entrepreneurship. The book also features the journeys of and advice from six courageous female entrepreneurs: Debby Eubank, Linda O’Keefe, Lorin Beller, Sara Clark-Williams, Deirdre Maloney, and MaryCay Durrant. Each shares an exercise to help you craft your flight path.  The final section of the book includes access to an online platform ( which walks you through 17 foundational steps of launching a business. Book buyers will receive three months free access!

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HerAdvisory Board

A trusted advisory group of accomplished business leaders who will challenge and support you in taking your business to the “next level”.  If you are accepted into the program you will be matched with two or three, specially selected, informal advisory board members, who will collectively meet with you, in person, once per month.  Think of it as your own personal “brain trust”. You will receive valuable feedback, direction, and guidance; helping you to set a strategic roadmap and implementation plan to catalyze and accelerate your growth and success.

Periodic Programs

48-Hour Business Launch Bootcamp

Have you always wanted to start a business but want support to make sure you get off to a great start? Do you have a great idea for an additional business but can’t find the time to flesh out the concept?  Then the 48-Hour Business Launch Bootcamp was made for you! A full weekend of hashing out every component of starting your dream business. We will provide the perfect space, templates, and a safe/supportive community for you to get your ideas in motion. Better than a business plan, we will use the online platform to walk you through the 17-steps to building the foundation of your business. This includes concept testing, operations, financials, marketing and more!  Check Hera Hub locations for dates in your area.  Hear what prior participants have to say about this workshop.

48-Hour Book Writing Challenge

Ever dreamed of writing a book? Or have you started a book and just can’t seem to finish it? Or… several books? This is your opportunity to commit to the process. Get your butt in the seat and write!!! To book-end the two days of writing, we have 4 amazing writing/publishing leaders who will be sharing their wisdom with you through 60 minute workshops. Check Hera Hub locations for dates in your area.

Learn more about this unique event via this video.

Strategic Action Plan Workshop

This 8 hour workshop will help you build a visual road-map for the next 12 months… to think bigger and identify the resources you need to make your goals a reality.

The workshop is for women who:

  • Find it challenging to carve out the time to “really” build a strategic plan
  • Want some guidance on next steps and future direction
  • Are ready to take their business to the next level!

Flight Club Annual Retreat

Each year Felena Hanson takes a select group of women on a unique adventure to places that allow them to step out of their business and paint a picture of an ideal future.

The inaugural Flight Club retreat took place in Greece (2015).  Since then, retreats have taken place in Uppsala, Sweden and on the beautiful island of Catalina, off the coast of California.