8885 Rio San Diego Drive #237
San Diego, CA 92108

Tel 1.855.437.2482

We are open Monday - Friday from 9am - 5pm

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Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!


Sima Alefi is a Wealth Management Advisor and member of the Financial Planning Association. As founder of Serenity Financial Planning, she works with clients in the La Jolla area and across the United States.

With over two decades of industry experience, Sima has guided clients through the ups and downs of the market. This experience enables her to structure a serene approach to investing while addressing her clients’ specific financial goals. She understands the importance of having specific financial plans for important life events such as the birth of children, marriage, illness, and the death of loved ones.

Sima caters to professionals from a variety of industries and backgrounds. Many of her clients work as independent business owners or professionals in the field of technology, medical, education, marketing, real estate. She also focuses on retirement planning and can assist in both preparing for and living a successful retirement.

Sima has been married for over 25 years

You may want to ask questions related to:

  • What’s your investment philosophy?
  • Are you a fiduciary? 
  • How do you get paid? 
  • Can you give me your opinion on my current investment portfolio?
  • Can you help me set up a business retirement plan?

Sima is available from 10am-2pm PT every 1st and 3rd Wednesday of the month.

Book a meeting – https://go.oncehub.com/SimaAlefi

Website: Serenityfinancialplanning.com
Email: sima.alefi@lpl.com

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