Hera Hub GURUs are subject matter experts who donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Think of it like “office hours” with your professor. It’s a great way to get free mentoring and advice from business experts. Just drop by during GURU hours, no appointment necessary!
Natalia Tafur has over 15 years of experience using research results and activating them on the client side. In addition, I have over 10 years experience moderating several types of qualitative research from focus groups to one-on-one interviews.
Natalia founded Keyhole Research and Consulting out of a passion to apply a tangible human element to research and convert research findings into easily-digestible and actionable insights. Her areas of expertise include product design, concept testing, quality, luxury and customer journey. She has a deep understanding of generational cohorts, as well as societal and cultural macrotrends. Her methodologies include focus groups, one-on-one interviews, ethnographies and online diaries and surveys.
Areas that Natalia Tafur can provide expertise and clarity in:
1. Here are some of my business objectives, how can research help me achieve these objectives?
2. Can you review some questions I would like to include in a DIY online survey?
3. How can I find the right research respondents to answer my survey?