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In July 2023, Google will sunset Universal Google Analytics as we know it and replace that system with a brand new system called GA4. The good news is that we can install GA4 NOW and have both systems tracking all of your website traffic, lead generation activities, traffic sources and more for the next few months.

In this Business Booster, you will learn:
-How to install GA4
-What is different in GA4 vs the Google Analytics you are accustomed to
-Which reports come standard with GA4

Gwen will provide a checklist of steps you need to take to install GA4 and be fully prepared for the sunset of UGA.

Gwen Beren is CEO and Founder of Illuminous Marketing, Inc., a firm focused on SEO and content marketing for growing businesses that want to shine online. Gwen is a voracious consumer of content and all things SEO-related. She has a certification from MIT’s Sloan School of Management in AI Applications for Business and has held several Google certifications in the areas of analytics and paid search. She is also a mother and wife and loves to make art. Learn more at IlluminousMarketing.com.

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