Book Club Mastermind: StoryBrand Audits
February 23 @ 2:00 pm - 3:00 pm
Event link: https://fb.me/e/3knaWEyjm
Our Building a StoryBrand Book Club continues in the new year with accountability and workshopping around building our BrandScripts!
Please review the below resources and begin implementing your BrandScripts. Bring your newly revised websites or other marketing copy (emails, social media captions, etc) to share with the group and get feedback. Remember that your single business can use a variety of BrandScripts for different marketing purposes, so feel free to play around with different types of scripts and share what you’ve been working on!
Please note that we will not be going over the StoryBrand basics at this meeting. Below are several resources you can use to get up to speed before this meeting, even if you haven’t read the book! =)
StoryBrand Workbook (thanks Kristen!): https://drive.google.com/file/d/1KzsoHFMQGxOcggFgdfO4lvddlRIi1Msn/view?usp=sharing
Create your BrandScript free tool: https://www.mystorybrand.com/
Examples of websites using the StoryBrand method:
A bit about the book:
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. The book will walk you through the steps of simplifying your brand message so people understand it; and creating the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Buy the book here: https://www.amazon.com/dp/1400201837