I’m 26 and I’m frustrated. I am frustrated by the media and the insatiable celebration of youth. It’s like once a woman hits “30” you’re sh*t out of luck, you’re no longer attractive, sexy, and you start receiving automated emails … Continue reading →
Hera Hub is proud of its members, every day I see first hand the dedication, drive, and passion from these profound female entrepreneurs. Passion, drive, and dedication are what comes to mind when I think of Laurie Itkin, Investment Guru … Continue reading →
Guest blog written by the fabulous, Skyler McCurine There’s a riddle that I heard once: ‘a father and son go on a drive together and end up in a terrible car accident. When they arrive at the hospital, the surgeon … Continue reading →
Crowdfunding websites are a great tool for start-up companies and entrepreneurs. They are resources where entrepreneurs set up a profile that explains how much money they’re seeking and what it will be used for. Investors then pledge money toward that goal. Then the sites make their money by taking a percentage of the investment. Confused? You aren’t alone!
To crowdfund or not to crowdfund, that is the question. However, Hera Hub is here to help you answer that question!
These lovely ladies will be leading a discussion on topics such as is crowdfunding right for you? Giving tips on how to do successful crowdfunding and how to leverage crowdfunding to gain notice in your community and media buzz and much more!
So if you’ve ever wondered about crowdfunding and had questions, this is the right event for you! Register today at http://app.wevolutionsolution.com/events/crowdfunding. A $29 registeration fee gets you not only access to this wonderful event and all the knowledge from the panelists, but also light snacks and wine at the event.
In case your busy schedule kept you from this fabulous event, here are 9 moments you missed at this month’s Founder Friday!
1. The amazing view!2. Members enjoying the view
3. Intern Elizabeth and Friend Checking People In
4. Group Shot
5. Shelly Bowen addressing the group
6. Renee Zau taking the floor
7. Special Guest Barbara Bry, COO of Black Bird Ventures
8. The Esteemed Hera Hub Hosts!
9. Guests enjoying the luncheon
If you like to connect and network then this is an event you don’t want to miss out on! Next Founder Friday will be in mid-August; keep a look out for an invite on the Hera Hub member page on Facebook!
Each year Stone Brewing Company makes in-kind beer donations exceeding $250,000 in value to 300+ charitable fundraisers. The Viejas Band of Kumeyaay Indians (best known for Viejas Casino and Outlet Center) makes philanthropic donations to hundreds of local community groups and charity events annually. Also, growing local meal delivery service Dinner Studio has given over $3,000 in gift certificates to 66 events since March, 2011. Why? Obviously because these successful businesses embrace giving back to communities. They’ve also learned that strategically giving away their best products makes good business sense.
According to the 2011 Cone/Echo Global CR Opportunity Study, “94% of consumers are likely to switch brands to purchase from companies who support a cause. Eighty-four percent believe it is important for companies to make donations…. and consumers are using their own spending and loyalty to press these demands.” If you are looking for new customers, these numbers spell it out–get involved with causes.
To get the most bang for your buck, take an inventory of what you have to offer. Assuming it’s not cash, you can make just as big a splash with these assets:
Large customer database or social media following. Advertising trades, newsletter links, and cross-promotions are valuable win-wins to share awareness and don’t typically cost more than what you’re doing already. Media companies partner this way on a regular basis, but anyone with a great audience can too.
Time. Volunteer periodically at events that draw large audiences like walks, beach clean-ups, local school fairs, and food distributions. Many will let you wear your own company’s shirts while working (find out beforehand). Forming a fundraising team (or multiple teams for friendly competition) allows you to fundraise through others and participate at the same time. Active.com and VolunteerMatch are great resources for local events.
Products and gift certificates. For fundraising event auctions raffles and swag bags can be easier and more affordable when both cost-conscious and time-squeezed. Don’t forget to choose an item that gives you a future opportunity to turn the winner into a regular customer–gift certificates or products with coupons attached. This will get featured at events in the interest of increasing fundraising, and attendees “shop” the prizes before bidding (so write a great description!). Using a site like DonationMatch lets you manage requests paperlessly, generate gift certificates, and continually attract verified nonprofit event organizers so all you need to do is publish what you have to offer and respond.
As Deepak Chopra says, “The easiest way to get what you want is to help others get what they want…. And in our willingness to give that which we seek, we keep the abundance of the universe circulating in our lives.” With whatever you have to offer, know that your potential customers are waiting for you to show them that you care and will reward you with their business.
Renee Zau is the co-founder and CEO of DonationMatch, a social enterprise website helping charitable businesses and nonprofits easily find each other online to have goods and services featured at fundraising events. The site eliminates repetitive tasks for decision-makers, enables users to find more opportunities, and saves everyone time. DonationMatch was inspired by a desire to provide a quicker, simpler process for both donors and recipients alike after being on both sides in her 12+ years as a franchisee and regional marketing coordinator for Curves and a silent auction volunteer and chair for multiple nonprofits in San Diego.