From the healthy snacks KIND makes to the way they work, live and give back, their focus is on making the world a little kinder, one snack and act at a time (no arm-twisting here, promise). One simple belief underpins it all: There’s more to business than just profit.This belief inspired them to start the KIND Movement – their mission to spread and celebrate kindness. Small act or big, they encourage it – from writing a thank you letter to someone who deserves it to volunteering with an organization you care about. The goal is to make kindness a state of mind.