Today we’re flashing back to Felena’s launch for her book, Flight Club: Rebel, Reinvent & Thrive – How To Launch Your Dream Business, and part of what motivated her to write it: storytelling.

“Storytelling is important for me in my business because of connectivity and transparency.” ~Felena Hanson

Though you don’t have to go so far as write a book to tell the story of your business, every piece of communication and marketing you send to your audience should help in telling your story; be it through your newsletter or the visuals used on social media.

If you’re not sure how to begin or what methods to use to tell your story, here are some resources to get you started:

Find the Heart of Your Brand Storytelling with These 6 Questions via Content Marketing Institute
6 Storytelling Tips to Tell Your Business Story Like a TED Pro via WordStream
How to Tell Your Small-Business Story via Entrepreneur
15 Brilliant Examples of Visual Storytelling on Instagram via DIY Genius
Powerful Presentations: How to Tell Visual Stories via

Once you perfect your storytelling, you’ll find it much easier to connect and engage with your audience!

Buy a copy of Flight Club online or pick up a copy at next month’s Hera Venture Summit.