WHY WOMEN ENTREPRENEURS AND WHY HERA HUB?
Women empowering women is more than just a theory. In a Kaufman Foundation study (“Are Successful Women Entrepreneurs Different from Men?” May 2010), women rated their professional and business networks as important contributors to success more highly than men did. It was also found that women entrepreneurs especially benefit from other types of social support and encouragement beyond business.
Several of the identified gender differences in the study indicate that support and encouragement from key people can especially benefit women in their efforts to found successful companies. Many women feel more comfortable in an all-woman environment and typically get to a point of trust much quicker, especially in a safe, supportive environment.