Female Doctors and Lawyers, But Not Traders?

Guest blog post by Sorrento Valley Hera Hub member Laurie Itkin, founder of The Options Lady.

Both the Wall Street Journal and ABC News ran stories today on the latest census figures showing that women now account for a third of the nation’s lawyers and doctors. As recently as only 25 years ago, those professions were occupied almost exclusively by men.

Doctor and lawyers, but no mention of traders? Why is it that every time I go to a gathering of self-directed traders and investors the majority of the room is comprised of men? I recently spoke at the Traders Expo in Las Vegas and out of the 30+ speakers, only three of us were women. I picked up three new coaching clients from the show and all three of them are men.

I was giving an interview at the show and noticed a man watching me. He had looked at the schedule and knew that I would be in that location at that particular time. He had read my bio and learned that I had worked for an options market maker during the summer of 1989. After I was finished, we chatted and he told me he was in charge for recruitment for a Chicago market maker. He asked me for help in recruiting women to his firm as he truly believed that women make better traders than men. He didn’t understand why women were not attracted to the field.

The ABC article referenced above indicated that despite the progress of women, an income gap still exists. In 2007 the median income for a female lawyer was $90,000 compare to $122,000 for men. The median income for a female doctor was $112,000 compared to $187,000 for male doctors.

Women interested in trading as their profession don’t have to worry about income disparity. The computer is blind to one’s gender.


Laurie Itkin is Founder of The Options Lady, a mentoring business launched to inspire, educate and empower women to become successful self-directed traders and investors. Laurie teaches women how to trade covered calls, an options strategy that is less risky than “buying and holding” stock and also generates monthly income. For clients who don’t have the time or inclination to manage their own accounts, they can be professionally managed by Coastwise Capital Group, a boutique investment advisor specializing in options strategies to reduce risk and generate income in clients’ portfolios.

5 Things SEO Taught Me About Business

Guest blog post by Sorrento Valley Hera Hub member Jacqualynn Gordon, founder of Zoku Marketing.

1. Dive in -“Practice makes perfect.” No college has an Internet marketing and search engine optimization major, so when I started learning Internet marketing and SEO, I just had to learn as I went. Personal ingenuity and flexibility are the most valuable assets to have in business. You just need to jump in the deep-end and start treading water until you learn to swim.

2. Be clear and specific - In search engine optimization, we emphasize relevance and clarity. This is needed for any business to succeed. If you don’t know exactly what you do, how will you tell your potential customers what you do? Make it appealing and easy for them to understand. Is your business relevant to their needs? When people are searching for a product or service, it is because they NEED something, give them a relevant solution.

3. Optimize - “The only constant is change itself.” -Heraclitus

When you first start a company, you are going to spend the first few years adjusting and refining your business plan. As you are in business, you will be constantly adding and eliminating products and services and your business plan will change. There will be products or services that are more lucrative than others or shifts in the market that force you to adapt.  Optimize your business to succeed.

4. Links - In search engine optimization, links tell Google if you are a reliable and quality site; in business, the connections you have are the best references for potential clients to judge if you are reliable and trustworthy.  Word of mouth is and ALWAYS will have the best marketing ROI. Get to know the people in your industry, get to know people that compliment your business. Set up partnerships and referral programs.

5. Maintain - You don’t just start a company and walk away from it and expect to make money. Mold your business around the market trends, and more importantly, to your strengths. Maintain each aspect of your business; maintain customer relationships, update marketing material periodically, maintain your skills and stay abreast to what is changing in your industry. NO business will succeed if it’s static.


Bio 

Jacqualynn grew up in an entrepreneurial family and developed a love for business at a young age. After working for several small companies in various marketing, management and sales positions, Jacqualynn launched Zoku Marketing, an SEO and online marketing company.

Zoku’s mission is to help business owners achieve marketing success through amplified online presence.  Zoku specializes in key aspects of Internet Marketing, such as: Search Engine Optimization, Pay Per Click Campaigns, Website Development, and Social Media. Zoku serves clients in various industries; including e-commerce, retail, food, and fitness.  She has helped clients go from “unknown” to page one on Google, thus increasing their market share and sales.

 

The Story of My Life

Guest blog post written by Mission Valley Hera Hub member Johannah Warren, writer, president and editor of Saint Columba Press.

Until a few years ago, reading a memoir was about as appealing as sitting next to that uncle at dinner who wants to describe his latest trip to the podiatrist.  Of the memoirs that hit the bestseller list, I assumed the protagonist was an extraordinary survivor of life’s injustice whose story was merely stumbled upon by a ghostwriter.  Realistically, who’d have thought girls like “Precious” would live to tell the tale.  The idea of writing a memoir myself was even more alien.  What did I really have to say?

The seed was planted at twenty-five when I embarked on a personal photo album project.  I phoned relatives for additional pictures and their memory of each occasion.  Most featured my sister as the main character and I, her shadow.  This would become very relevant later.  I had subconsciously avoided inspection of how significantly our paths had diverged.  I wondered what her version of our childhood would be.  I wanted to write it all down – at least how I experienced it – but it was like staring up the side of a steep mountain.  And I didn’t have a happily ever after.  While my jumble of dysfunctional family rants always cracked people up, I longed for a true journey’s end.  The proverbial finish line.  Of course, that would be at my death, but I was still looking for some kind of justification – the culminating event that causes everything before it to make sense.

I was completely missing the point.

Years later, I dusted off my CD’s and vowed to listen to everything that I once loved enough to own, and the time warp began.  “Neil Young Unplugged” was my favorite album when I first moved into that snowy Rocky Mountain cabin with no plumbing at the age of seventeen.  The collection of tunes summoned ghosts of old lovers or the thrill of driving for the first time.  I could even smell my grandparents’ kitchen on Maple Street when I played bluegrass music.  I sought out a pencil and notebook, lest these musical triggers fail me one day.

Each little slice of the story inspired another, as though I was being lured by a romance that I hoped would never end.  However, when I arranged the pieces chronologically, so much about my life didn’t make sense.  I was just a pinball in a machine.  I tried to think of how to explain to a reader, for example, how I went from being a pre-med student to a wanna-be Hollywood actress, but I couldn’t.  Finally I resolved not to apply a sugar-coating.  The truth is, there was nothing logical or noble about many of my choices, and the pattern revealed itself that fear had repeatedly prevented me from reaching success.  This was a painful reflection that, not uncharacteristically, made me want to quit writing.

But somehow I knew if I could find truth, there was cleansing in the murky waters.  This would not be a display of my degrees and trophies and ribbons; rather, a true story of life’s adventure and a search for meaning from a real girl.  I intended to, upon conclusion, find a quiet place by the river and dispose of it page by page downstream.  Unexpectedly, it was in my own story that I found the acceptance I never got from my mother, the closure I needed with my sister, and the self-love I had futilely sought from others.  Miraculous is the only word I can think of to describe the transformation that took place within.  Giving a shape to my life will forever remain the oasis I had been crawling toward.


Johannah Warren is the President and Editor of Saint Columba Press, a multi-faceted company dedicated to literature, storytelling, and narrative therapy.  In addition to group lectures and writing retreats, Johannah coaches individuals in the writing, editing, and publication of their memoirs.  While still in its infancy, SCP is embarking on an extensive project that will encompass a dynamic database of Life Lessons and relevant reflections from all walks of life.

How (and Why) to “Write Right”

Guest blog post written Mission Valley Hera Hub member Alisa A. Shorago, J.D., principal at Shorago Training Services.

How (and Why) to “Write Right” for Businesspeople

Before tackling some of the most common writing errors, it’s worth addressing why writing correctly, even on social media, is so important in business.

Undoubtedly, some readers—that is, current or potential clients/customers—won’t notice or care about a grammatical gaffe. But the fact remains that some will. For those, it can affect how they view you and your company, especially if this is their first contact with you. Errors in grammar, punctuation, or spelling can detract from credibility, with some of these readers even questioning your or your company’s competence.

The above caveat is particularly true when your business involves providing services in which a client would expect to see attention to detail and professionalism. If your communication to them is mistake-laden, so their reasoning goes, why would your work for them be any different?

So even on Facebook or Twitter, and even in a rush, it’s important to take the time to proofread what you’re about to post. (Though nobody’s perfect, and thank goodness for the “delete post” functions when something sneaks through.) For more lasting documents like collateral—including brochures, flyers, and even video text—always have another pair of eyes come in and proofread; it’s always harder to spot your own errors than someone else’s.

Now, without further ado, here are the three most common errors I see in business writing generally and how to fix them.

Mistake #1: Using the wrong word

The most common instance of this error is when people use “your” instead of “you’re,” or vice versa.  (The same is true of “its” and “it’s.”)  In grammar speak, “your” is a possessive pronoun, whereas “you’re” is a contraction for “you are.” A helpful tip: as you read aloud your sentence, substitute “you are.”  If “you are” makes sense there, then you want “you’re”; if not, use “your.”

For the many other words that are often confused—for instance, affect/effect, peek/peak/pique, and loose/lose—consult online resources for explanation and practice. One of my favorite online resources that addresses easily confused words is http://grammar.ccc.commnet.edu/grammar/notorious.htm.

Mistake #2: Using apostrophes to make a word plural

I don’t know how the trend of using apostrophes incorrectly started, but it’s going full blast.

With very few exceptions, an apostrophe and an “s” should be used only to show possession, not to make a word plural.  In other words, if you want to make “a business owner agrees” plural, it’s not “business owner’s agree.” It’s “business owners agree.”  It’s only correct to use “business owner’s” if you’re talking about something that belongs to the business owner, such as “the business owner’s reputation.”

Mistake #3: Spelling names wrong

People are emotionally attached to their personal and company names. Even people who don’t otherwise care about writing errors may be annoyed if you spell their name wrong. Always double-check name spellings in emails or messaging against the reader’s own spelling.


Bio:  Since 2008, Alisa A. Shorago, J.D. has been providing useful and interesting seminars on business writing, as well as seminars in business professionalism and etiquette; workplace communication skills; and harassment prevention (AB 1825). Her clients have included Stanford Research Compliance Office, TDK-Lambda Americas, and Toastmasters International. She’s also a former professor, editor, and writer, as well as a “recovering” attorney. You can learn more about Alisa and Shorago Training Services at www.shoragotraining.com or reach her at alisa@shoragotraining.com.

Fortune’s Most Powerful Women Summit 2012

Every year Fortune complies a list of corporate America’s 50 most powerful women. The women become a kind of community and within the community they have access to “live events and programs that enable the MPW to use their power wisely and globally.” One of these fantastic opportunities is Fortune’s Most Powerful Women Summit.

This year’s MPW Summit took place on October 1-3 in Laguna Niguel, California. For those of us seriously interested but seriously busy entrepreneurs, Fortune made the summit easily accessible online. The event was a live stream and viewers at home or work were able to participate by virtually sending in questions  to the moderator. There was also a chat room available after the sessions where the speakers and the audience could continue to interact.

If you missed the live stream there is still hope! The sessions are now on-demand on their website, and will be available until their 2013 summit takes place. One discussion in particular really caught our eye and that was their discussion on women entrepreneurs.

The speakers featured in this discussion were Victoria Ransom, founder and head of Wildfire, a social media marketing company. Alexa von Tobel is CEO of LearnVest, a company that allows it’s members easy access to finance experts. Shunee Yee, CEO and founder of CSOFT International which is a company that provides customized globaziation strategy. Pattie Sellers, the moderator, asked them basic questions like why they left their corporate jobs and why they started their company. Their answers were interesting and insightful.

All 3 women had worked with large Fortune 500 companies yet they all decided it wasn’t their correct career path. Alexa von Tobel hit the nail on the head when she expressed why she left her job: “I wanted to get up every morning and fell like I was really making a difference and I didn’t feel like I was doing that.” Isn’t that why most of us strike out on our own? That is the heart and soul of an entrepreneur.  Felena has a similar story that we members are now wonderfully a part of.

This summit is a great example of women in business and how they are stepping up and being noticed. It is also extremely insightful to be able to hear these women’s success stories and advice. This summit was basically a virtual version of Hera Hub! Here at HH we are sitting together, collaborating and urging each other one, gaining advice and making friends along the way. At the rate Hera Hub is growing hopefully Felena will be invited one day to speak at the MPW Summit and show the world how amazing and talented she is.

 

If I’m So Fabulous Where’s the Money?

Guest blog post by Mission Valley Hera Hub member Ann Marie Houghtailing of The Houghtailing Group.

If I’m So Fabulous Where’s the Money?

If I’m so fabulous, why am I not making any money? This question haunts talented, brilliant people who are praised, but do not see their value expressed in their paycheck. Along the way people are told – “you are so amazing, you’re going to make so much money” and as your bills accumulate and your checking account begins to look like loose change you found in the couch you wonder, how can this be?

I get it, because I was there at one time too. When you are building a business and you present quality work and people respond to it enthusiastically it’s natural to assume that this will follow a financial reward, and that IS after all what everyone is telling you. You are going to be a gazillionaire! You can’t eat praise or buy yourself a fabulous bag with compliments. You need some of that green paper with all the dead white guys on it to live.

I started my own company almost four years ago. To the outside world it appears that I assembled a rocket in my backyard, procured a tank full of badass rocket fuel and skyrocketed, and that is exactly how it didn’t happen. It’s true, in nearly four years I have transformed my professional and personal life, but it did not happen overnight and no rocket of any kind was involved.

I can’t possible calculate how many people have said some version of, “There’s nothing like this in the marketplace” or “I am better than any one in market” or “What I provide is different, better.” While this might be true, it’s not enough.

You need to redefine your relationship with your business and understand the role of revenue generation.

1. Don’t give your product away.

Don’t fall into the trap of giving your product away to people who can afford it as some opportunity or promise for future work. It RARELY if ever happens. When people start saying things like, “it will be great exposure.”  I don’t need 10,000 people to know me, I need a few people to pay me. Having said that, there are times that you can break this rule, but do it with a strategy in mind.

2. Quality business development.

Understand the difference between quality business development and stuff that looks like it, but makes no money. Networking is great IF you know what you’re doing and what you’re trying to get. Just “getting out there” isn’t going to equal money.

3. Don’t bank on the ‘big client’.

Don’t get seduced by how great people are telling you you are or thinking that one big client or success will change your life. It might, but it’s unlikely. It’s great to get press or land a big or important client, but no one event or transaction determines the future of your business.

4. Making money takes skill.

Know that monetizing your business is about skill not luck. The great news about making money is that you actually have a lot more control and agency in the process than you think and you can LEARN to do it if you choose. Stop telling yourself you aren’t good at it and learn how to get good. Nothing will make you feel more empowered in your business than the ability to create a dollar out of thin air on your own terms doing the work you love.

Being fabulous is just the beginning. Earning a living and getting paid well for your work is another set of skills entirely, but if you so choose, you can become fabulous at making money and yes, you can do it elegantly and ethically.


Ann marie Houghtailing has been creating her own opportunities since she launched her company in January 2009, despite the economic downturn with nothing more than a Macbook, $5 and truckload of tenacity. Houghtailing’s revolutionary philosophy that selling could be elegant and ethical.

To Crowdfund or Not to Crowdfund?

Crowdfunding websites are a great tool for start-up companies and entrepreneurs. They are resources where entrepreneurs set up a profile that explains how much money they’re seeking and what it will be used for. Investors then pledge money toward that goal. Then the sites make their money by taking a percentage of the investment. Confused? You aren’t alone!

To crowdfund or not to crowdfund, that is the question. However, Hera Hub is here to help you answer that question!

On August 21, 2012 from 6:00-8:00 p.m., Hera Hub will be holding an event on all things crowdfunding. The event will be hosted by some of Hera Hub’s own including Jenny Amaraneni, co-founder at Solo Eyewear, Nancy Spooner Bsharah, co-author of the book “Everything I Know about Dating I Learned through Surfing” , and Shelly Bowen, founder of Red Piggy Press.

These lovely ladies will be leading a discussion on topics such as is crowdfunding right for you? Giving tips on how to do successful crowdfunding and how to leverage crowdfunding to gain notice in your community and media buzz and much more!

So if you’ve ever wondered about crowdfunding and had questions, this is the right event for you! Register today at http://app.wevolutionsolution.com/events/crowdfunding. A $29 registeration fee gets you not only access to this wonderful event and all the knowledge from the panelists, but also light snacks and wine at the event.

Inside Interior Design: Q&A with Susanna Samaniego

Interview with Sorrento Valley Hera Hub member Susanna Samaniego, founder of 4 Corners: Design Concepts

Tell us how you came to launch your business: It wasn’t till Susanna_Samaniego_Sorrento_Valley_Hera_Hub_Memberabout 4 years ago that my life started to get so bright with color. I had a dream that was incubating for many years and was slowly evolving into a beautiful reality. Similar to a butterfly emerging from its cocoon for the first time, I was breathing new air and feeling alive and inspired to fly. This is when 4 Corners became my life. 4 Corners is an international boutique interior design and import/export firm.

We (4 Corners) design with travel inspired intuition. We create colorful and escaping environments. There is a sense of whimsy and magic in our designs. We developed simple interiors but create a visual experience that will fill your eyes with inspiration.

Susanna_Samaniego_Sorrento_Valley_Hera_Hub_MemberWhat are you inspired by? Nature, travel, patterns, fashion, and other people who are living out their dreams. I am inspired by my mother and my sister. I’m inspired by intelligent woman. I am inspired by small moments that make my heart beat a bit faster. I am inspired by color and graphics. I can be inspired by a child’s laugh, a great nail polish color and a fabulous dessert after dinner. A good idea. A good night’s rest and a good laugh. I’m easily inspired.

Who is your current Interior Designer crush? Kelly Wearstler!!!!!!!!!!!!!! I have been crushing on her and her over designed, over the top, out of the box designs for years! Everything she touches turns out fabulous. Her brand and the way she has marketed herself and the way she created her empire is so inspiring. I aspire to be like her. Check her out: www.kellywearstler.com/

My other crush is Ryan Korban. His designs are old Hollywood glam and very sexy masculine. His designs make me want to wear a silk gown and put on red lipstick!. I love it! Check him out here: www.ryankorban.com

What is your most recent purchase? My glamorous Moroccan inspired headboard. I have needed a head board for awhile now and I finally broke down and bought an expensive but fabulous head board. Since the head board, my dreams at night have been so much better. ;)  Susanna_Samaniego_Sorrento_Valley_Hera_Hub_Member

What are your favorite websites? This is a hard one. I’m discovering new ones almost daily. I tend to always be reading blogs. To name a few: The Satorialist, Karla’s Closet, Design Sponge, Cheetah is the New Black, Sunny Side of Grey, Oh Happy Day…just to name a few. I could go on all day.

What would be your dream trip? India. Enough said.

What is in your purse right now? Make-up, wallet, sunglasses, a pen, my keys, and half a stick of old gum. Sorry, it’s the truth. I wish I had a “must have item” but I’m also a real chick.

If you could write your own bio how would it read? Susanna Samaniego, Interior Designer has spent years in both the residential and commercial design worlds, collaborating with top designers from Los Angeles and well-known architects in San Diego. Prior to founding 4 Corners, Susanna traveled the world and developed a keen sense of color, texture and layers. She designs with excitement and life. She is passionate about her tasks at hand and continues to make her clients happy and inspired.

Susanna_Samaniego_Sorrento_Valley_Hera_Hub_MemberAnything else you want us to know? Visit www.design4corners for more info! New site coming in September! We are very excited about our re-branding and updated look! Come back to visit us then.

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