Guest blog post by Sorrento Valley Hera Hub member Laurie Itkin, founder of The Options Lady.
Both the Wall Street Journal and ABC News ran stories today on the latest census figures
showing that women now account for a third of the nation’s lawyers and doctors. As recently as only 25 years ago, those professions were occupied almost exclusively by men.
Doctor and lawyers, but no mention of traders? Why is it that every time I go to a gathering of self-directed traders and investors the majority of the room is comprised of men? I recently spoke at the Traders Expo in Las Vegas and out of the 30+ speakers, only three of us were women. I picked up three new coaching clients from the show and all three of them are men.
I was giving an interview at the show and noticed a man watching me. He had looked at the schedule and knew that I would be in that location at that particular time. He had read my bio and learned that I had worked for an options market maker during the summer of 1989. After I was finished, we chatted and he told me he was in charge for recruitment for a Chicago market maker. He asked me for help in recruiting women to his firm as he truly believed that women make better traders than men. He didn’t understand why women were not attracted to the field.
The ABC article referenced above indicated that despite the progress of women, an income gap still exists. In 2007 the median income for a female lawyer was $90,000 compare to $122,000 for men. The median income for a female doctor was $112,000 compared to $187,000 for male doctors.
Women interested in trading as their profession don’t have to worry about income disparity. The computer is blind to one’s gender.
Laurie Itkin is Found
er of The Options Lady, a mentoring business launched to inspire, educate and empower women to become successful self-directed traders and investors. Laurie teaches women how to trade covered calls, an options strategy that is less risky than “buying and holding” stock and also generates monthly income. For clients who don’t have the time or inclination to manage their own accounts, they can be professionally managed by Coastwise Capital Group, a boutique investment advisor specializing in options strategies to reduce risk and generate income in clients’ portfolios.
1. Dive in -“Practice makes perfect.” No college has an Internet marketing and search engine optimization major, so when I started learning Internet marketing and SEO, I just had to learn as I went. Personal ingenuity and flexibility are the most valuable assets to have in business. You just need to jump in the deep-end and start treading water until you learn to swim.
site; in business, the connections you have are the best references for potential clients to judge if you are reliable and trustworthy. Word of mouth is and ALWAYS will have the best marketing ROI. Get to know the people in your industry, get to know people that compliment your business. Set up partnerships and referral programs.
s ago, reading a memoir was about as appealing as sitting next to that uncle at dinner who wants to describe his latest trip to the podiatrist. Of the memoirs that hit the bestseller list, I assumed the protagonist was an extraordinary survivor of life’s injustice whose story was merely stumbled upon by a ghostwriter. Realistically, who’d have thought girls like “Precious” would live to tell the tale. The idea of writing a memoir myself was even more alien. What did I really have to say?
But somehow I knew if I could find truth, there was cleansing in the murky waters. This would not be a display of my degrees and trophies and ribbons; rather, a true story of life’s adventure and a search for meaning from a real girl. I intended to, upon conclusion, find a quiet place by the river and dispose of it page by page downstream. Unexpectedly, it was in my own story that I found the acceptance I never got from my mother, the closure I needed with my sister, and the self-love I had futilely sought from others. Miraculous is the only word I can think of to describe the transformation that took place within. Giving a shape to my life will forever remain the oasis I had been crawling toward.
Undoubtedly, some readers—that is, current or potential clients/customers—won’t notice or care about a grammatical gaffe. But the fact remains that some will. For those, it can affect how they view you and your company, especially if this is their first contact with you. Errors in grammar, punctuation, or spelling can detract from credibility, with some of these readers even questioning your or your company’s competence.
Bio: Since 2008, Alisa A. Shorago, J.D. has been providing useful and interesting seminars on business writing, as well as seminars in business professionalism and etiquette; workplace communication skills; and harassment prevention (AB 1825). Her clients have included Stanford Research Compliance Office, TDK-Lambda Americas, and Toastmasters International. She’s also a former professor, editor, and writer, as well as a “recovering” attorney. You can learn more about Alisa and Shorago Training Services at
community they have access to “live events and programs that enable the MPW to use their power wisely and globally.” One of these fantastic opportunities is Fortune’s Most Powerful Women Summit.
The speakers featured in this discussion were Victoria Ransom, founder and head of 
I get it, because I was there at one time too. When you are building a business and you present quality work and people respond to it enthusiastically it’s natural to assume that this will follow a financial reward, and that IS after all what everyone is telling you. You are going to be a gazillionaire! You can’t eat praise or buy yourself a fabulous bag with compliments. You need some of that green paper with all the dead white guys on it to live.
Know that monetizing your business is about skill not luck. The great news about making money is that you actually have a lot more control and agency in the process than you think and you can LEARN to do it if you choose. Stop telling yourself you aren’t good at it and learn how to get good. Nothing will make you feel more empowered in your business than the ability to create a dollar out of thin air on your own terms doing the work you love.
Ann marie Houghtailing has been creating her own opportunities since she launched her company in January 2009, despite the economic downturn with nothing more than a Macbook, $5 and truckload of tenacity. Houghtailing’s revolutionary philosophy that selling could be elegant and ethical.

about 4 years ago that my life started to get so bright with color. I had a dream that was incubating for many years and was slowly evolving into a beautiful reality. Similar to a butterfly emerging from its cocoon for the first time, I was breathing new air and feeling alive and inspired to fly. This is when 4 Corners became my life. 4 Corners is an international boutique interior design and import/export firm.
What are you inspired by? Nature, travel, patterns, fashion, and other people who are living out their dreams. I am inspired by my mother and my sister. I’m inspired by intelligent woman. I am inspired by small moments that make my heart beat a bit faster. I am inspired by color and graphics. I can be inspired by a child’s laugh, a great nail polish color and a fabulous dessert after dinner. A good idea. A good night’s rest and a good laugh. I’m easily inspired.
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