What is Coworking?

Coworking is a style of work that involves a shared working environment, yet independent activity. Unlike the typical office environment, a coworking space is generally shared by individuals from different organizations and professions.

Check out the history of coworking in a timeline!

This style of work is attractive to creative types, entrepreneurs, independent contractors, work-at-home professionals, and people who travel frequently and end up working in relative isolation. It provides independent workers a place to get work done, meet clients and professionally “show up,” both mentally and physically. Coworking also provides a social environment where individuals can work independently while still being part of a community of talented individuals with shared values and synergy.

Screen Shot 2015-01-16 at 1.23.03 PMScreen Shot 2015-01-16 at 1.23.25 PM Screen Shot 2015-01-16 at 1.23.42 PMCoworking infographic add-on

Why coworking?

With the 2008 downturn in the economy many people decided to create their own job vs. waiting for the “recovery”.  Others have found that working for someone else is frustrating, unfulfilling, or just doesn’t fit their personality and goals.

If you work at home, you know the cons. Sometimes it can feel isolating or distracting. Receiving all your business mail at your home means you are giving your home address out to anyone who asks, and separating work from home life is a challenge.

Some looking for a sense of community turn to working from coffee shops – which often means fighting for a table, begging someone for a plug, or being distracted by a group of noisy teens sitting next to you.

Coworking gives you a professional space where you can be more productive… and potentially more prosperous. Another benefit is, it is inherently more economically sustainable, and shared resources means that it’s more eco-friendly.

Coworkers can also take advantage of meeting and conference rooms to do conduct professional meetings and workshops.

Finally, coworking allows members to network and connect with a like-minded group of people for ideas, feedback, and resources.

One other important point… we are increasingly living in a world where, although we feel connected (thanks to social media channels), we’re actually very isolated and therefore many people are feeling a sense of loneliness and depression rates are skyrocketing.  Take a moment to watch an interesting video on this phenomenon…

What impact does environment have on creativity?

The fact is that when you are in an environment that appeals to you and inspires you, you can’t help but be more creative and more productive.

We’re also social creatures and in order to function at our best, we have to have a certain amount of social interaction.  Deprive us of this and we tend to shrink in on ourselves instead of expanding our thinking.

The Growth of Coworking

number of coworking spaces globally

Deemed as the “future of work,” coworking is growing in popularity across the United States, Europe, and Asia.  According to Deskmag.com, as of 2013, more than 110,000 people currently work in one of the nearly 2,500 coworking spaces available worldwide. Compared to 2012, there are 83% more coworking spaces that serve a total of 117% more members!
11164807_988448351166376_2969248367401087361_nCoworking isn’t a trend… it addresses the new way we work. In the last twelve months, three new coworking spaces opened daily. Only taking the workdays into consideration, there was an average of 4.5 new spaces opening per day, offering workspaces for creative people in more than 81 different countries.

The Rise of the Independent Workforce
Currently 30% of U.S. knowledge-based workers are independent (freelancers, consultants, entrepreneurs). This figure is projected to reach 60% by 2020. (MBO Partners – State of Independence Report)

Most of these independents work (and will continue to work) from home.  While this can be cost effective and convenient, many experience isolation and report difficulty focusing due to many distractions.

Who uses coworking spaces?

  • Individuals who enjoy working for themselves but not always by themselves.
  • People who are looking for a sense of community and a focused place to work.

While many Hera Hub’s members are professional service providers – attorneys, CPAs and marketers – we also host a fair number of companies in product development, technology, health & wellness, and creative fields.

How to evaluate coworking spaces

This is tricky… in addition to surrounding yourself with a like-minded group of people it needs to be the right “vibe”.  Coworking is not a buttoned up stuffy environment like an executive suite but should be a place you would be proud to meet a client or colleague.

Ideally the coworking space will be less than 10 miles from your home and offer convenient access and plenty of free parking.

Be sure to assess the base membership plus monthly add-ons.  Many places will charge you extra for printing or use of technology.

Finally, does the coworking space offer a real sense of community or is it just an empty shell?  Do people interact and help one another?  Is the founder involved with the business or just run it as a business.  Does he or she care about the community?

How is Hera Hub different?

Hera Hub is designed to serve female entrepreneurs, thus it is a beautiful inspiring space to work.  Some refer to it as spa-inspired workspace – with running water, fresh flowers, nice lighting, soft music, and pleasant smells.

It is also a professional space with a strong sense of community both online and offline.  Members know they are in a safe space with a trusted group of colleagues surrounding them.

The Hera Hub management team is committed to the success of each and every member.

Read what our members are saying about us.